6 Types of Hashtags You Can Use in Your Social Media Campaign

We all know social media is very powerful in today’s consumer marketplace. There are many strategies you can use to maximize your social media impact. One is how you implement hashtags to generate more followers, get more likes and, ultimately, draw more attention to your products or services.

There are many different types of hashtag strategies you can use on social media platforms like Facebook, Twitter and Instagram. When it comes to Facebook and Twitter, you do want to be somewhat judicious and not load up your posts with a ton of hashtags. Select the most relevant to your message or goals and then include those. If people are making comments, you can maybe work in a few more with each response.

Instagram is a little different and you can go a bit more hashtag crazy. It’s usually best to put the hashtags at the end of the post (after your main comment) or sometimes you can put them as a comment underneath if you don’t want your main message to get lost.

Here are 6 of the most common hashtag types that you can utilize in your social media campaign:

1. Brand Hashtags

You should always be looking to build up your brand identity in all types of marketing, and social media is no exception. Your business name, key product names, slogans and other mantras are all good to use repeatedly in as many posts as you can to help boost your brand message.

2. Calls to Action

Hashtags that provoke an action are very effective. Start off a hashtag with an actual verb and people will feel more involved. #talkabout_____ #learnmoreabout_____ #get_____

3. Chat Hashtags

Chat-related hashtags are very popular when you have a recurring subject and you want to keep the conversation going over multiple posts. Using a chat hashtag will keep followers involved and they will start sharing the hashtag themselves to generate exponential response on a particular topic.

4. Content-Specific Hashtags

Hashtags relating to content in your posts are very helpful in terms of SEO and general “searchability” on social media. They give people a better chance of finding you if they are looking up information on certain products or topics. Content-specific hashtags are especially helpful when you have a regular blog that you link to on social media.

5. Geographic Hashtags

Geographic-based hashtags are often underrated when it comes to social media marketing, but they can do a lot for you if you have a locally focused business or want to target a specific region with your posts. Cities, counties, states, regions, town nicknames, etc. are all easy tags to include that will help you with your geographically targeted marketing efforts.

6. Trending Hashtags

Sometimes you can start the trend or join on a trend if it relates well to what you are posting. Some trending hashtags will stay hot for days or months. Others may only trend for a few minutes. Either way, if you can tap into some trending topics in a natural way, you can see some residual attention coming your way.

These are just a few of the hashtag approaches you can use in your social media campaign to increase your exposure and grow your business. To learn more about social media marketing and content marketing, follow the NextGear Marketing blog or contact us today for additional insight.

The Importance of Website Maintenance

I just got back from the dealership where I dropped my car off for regular maintenance services. Oil change, tire rotation, brake inspection—you know, the standard stuff that every car needs every few months.

I have many automotive shops as blog clients, so I understand the importance of what they like to call “preventative maintenance.” I like to think of it as more of a proactive approach to car ownership. You can keep driving it until something goes horribly wrong and then you’re paying thousands of dollars to rebuild the engine or replace the transmission. Or, you can take care of the maintenance as recommended in order to help prevent major breakdowns.

Staying Proactive

I think the same approach is a good one to take when it comes to managing your website. You should be proactive with your site “maintenance.” For the purpose of this article, let’s talk specifically about content maintenance. I don’t want to delve into the technical stuff, though that’s just as important. You do want to keep your site up-to-date and running as smoothly as possible to prevent crashes, hacks and other bad technical issues.

When it comes to content management, however, it’s worth taking a proactive approach. I recommend scheduling time every 3-4 months (every 6 months at the least) to sit down and go through your entire website. Re-read all the content and make updates as needed. Perhaps something is woefully out-of-date or irrelevant, or you catch typos that were missed last time around. Maybe there is a product catalog or prices that need to be updated. You might have old videos, graphics or other imagery up that are low-quality and it’s time to remove or replace it. There’s always something that you can clean up to keep your website as sharp and relevant as possible.

Review and Update Everything

The same goes for going through your SEO tags, page titles, links and meta descriptions for each page. Take a look through everything. It helps you stay more familiar with all the content on your site and be a more savvy site owner.

Last but not least, take the time to rewrite some sections of content and add new content/pages as applicable. You’ll be amazed at how some fresh content added every few months will help your SEO and overall site traffic in conjunction with regular blog posts.

Time to Get Proactive

When is the last time you really looked over your entire website? If it’s been awhile, now is the ideal time for some good proactive maintenance. Then, you make that process a regular habit to go through it every few months (or delegate that duty to a team member or web services provider that you trust). You’ll have a much better website that will continue to stay up-to-date at all times.

NextGear Marketing will be happy to provide a full website review for free. And if you want, we can schedule regular content reviews and edits as needed. Or, if you want a business blog or to build a new website, we can help with any website content needs you have. Just call me at (714) 348-0642 or click this contact link.

Time to Follow My Own Advice

I’ll admit I haven’t been as consistent with my blog posts lately as I should be. It’s been a busy summer. I’ve been on the road a lot. My work time is primarily focused on taking care of my clients’ needs. In addition, I’ve been spending and extra time strategizing and implementing ideas to grow my business.

However, it’s important to remember that a blog is a business-building tool. It increases website traffic. It creates more social media engagement opportunities. It ultimately converts more customers.

How Often Should You Run Blog Posts?

For my blog clients, I typically recommend posting once every other week at the very least. Most of my clients run a blog post every week. Some go the extra mile with two a week. The important thing is being consistent with whatever frequency you choose. Posting a blog randomly any time you think of a good topic or just doing it “when you have time” is not a good plan.

I definitely want to follow my own advice and start being more consistent with my regular blog posts like I used to be. Or, I need to consider outsourcing it to someone who does have more time than I do.

Outsourcing Your Blog

That’s why businesses turn to me and NextGear Marketing for my blogging services. They don’t have the manpower, time, focus or dedication to keep up with their own weekly blog posts. They hire a professional blogger who knows how to maximize SEO potential, integrate with social media and create more customer conversion opportunities. Outsourcing blog management is a more affordable, effective and efficient solution to a necessary marketing activity in today’s technology-driven marketplace.

Stay In Touch

As my own blog inconsistency shows, my clients always come first. I put their needs way above my own. Yet, stay tuned to this blog and I promise to be better at practicing what I am preaching. I will continue to share good ideas and strategies for blog management, web content, social media, print/direct mail and all forms of marketing.

For more information about business blogging services and other marketing help from NextGear Marketing, fill out this contact form or call (714) 348-0642 to speak with me directly.