The Top 8 Reasons to Hire NextGear Marketing to Manage Your Blog Content

I try not to get too salesy on this blog, but I am running a business and sometimes a little self-promotion is in order. If you have a business, you need a good website with a good blog. NextGear Marketing offers business blogging services that are affordable and effective. Let’s look at the top reasons why you should outsource your blog to us:

1. Affordability

Having a weekly blog written and managed by NextGear Marketing is a lot more affordable than you think. We offer different frequency plans to suit your budget and blogging needs. Call me at 714-348-0642 for current pricing.

2. Expertise

You could hire a part-timer or delegate the blog management to an existing staff member, but you are losing out on specialized expertise in the art of business blogging.

3. Search Engine Optimization (SEO)

Having a blog means better organic SEO potential. You will have new content added to your site regularly and the content will be optimized for search engines and social media appeal.

4. Better Customer Engagement

A blog is not only about SEO, it is about engaging the potential customers who do read it. You will gain more regular site visitors, social media followers and customer conversions with a professional business blog.

5. Personal Service

I oversee every client’s blog personally. If you ever have a question, concern, revision, idea or anything you need to discuss, you can call or email me at any time. I’m always happy to help and will customize the plan and service to meet your specific preferences.

6. Custom Work

Every blog post written is done fresh to minimize repetitive/plagiarized content. There is no copying and pasting here. This is another benefit that helps with your overall SEO appeal.

7. Behind-the-Scenes Benefits

There’s a lot more to a blog post that you do not see in the article itself. There are meta descriptions, titles, SEO tags, keywords, links and many other components that go into an good business blog. These will all be handled for you to make your blog as effective as possible.

8. Variety of Posts

At NextGear Marketing, we don’t just do one type of blog post. We write articles on a wide variety of subjects pertaining to your business. We’re talking about service/product features, employee profiles, industry news and events, general information topics and more. A well-rounded blog is a better blog.

These are just some of the best reasons to make NextGear Marketing your business blog provider. Contact us today through this link or call me personally at 714-348-0642 for more information about all the blogging, web content and general marketing services we can provide.

Celebrate Your Milestones and Achievements!

I’ve talked with many business owners who are hesitant to start a blog because they just don’t think they have enough to write about. The truth is there’s no shortage of topics to consider.

Even those businesses with regular blogs often forget to post news about their companies. Followers like to know what’s going on and these types of articles are great ways to work in relevant details and information that will boost SEO potential.

Let’s take a quick look at some of the business milestones you should be celebrating in your blog:

1. Company Anniversaries

When did your business start? This is an article you can post every year if you want, or at least every 5 years. Celebrate your anniversary and key dates in your company’s history. Talk about the history of the business and its evolution over time. Talk about future goals and plans. It’s a great way to show what your business is all about, where it’s been and where it’s heading.

2. Employee Milestones

Did an employee just celebrate an significant anniversary with the company? Did you just hire someone new? How about a promotion, an award or other achievement? Use your blog to highlight your employees and their contributions. It makes them feel valued and potential customers love to see this kind of human recognition displayed.

3. Business Milestones

Perhaps one of your products sold a noteworthy quantity or you’ve served a certain number of customers over the years. Maybe your monthly production hit all time highs. Make note of these kinds of business milestones in your blog. Don’t be overly braggy about it, but be tasteful in promoting key accomplishments made by the company and/or people within the company.

4. Customer Reviews

Authentic customer reviews are always a great source of content and they can be turned in to excellent blog articles. Ultimately, they hold a lot more value than just talking about yourself. After all, it’s a third person—a genuine customer—speaking out and praising your company, product or service.

5. Special Events

The blog is a great place to talk about recent events related to your company. This could include industry events or training conferences attended by your employees, awards ceremonies, charity events and fundraisers you are involved in and more.

These are just a few key events and milestones you can consider writing about in your business blog. More things are newsworthy than you might think. When you find the right blend of relevant information, news, branding and company culture, you will have a very successful blog.

To learn more about blogging or to outsource your company’s blog to NextGear Marketing for low monthly rate, contact us today.

Declare Your Independence!

I hope everyone had a great 4th of July!

Many clients of mine are small, independently owned businesses. They are run by families and local entrepreneurs, and in many cases, they are up against large franchises when it comes to marketing.

You may not ever have the same kind of marketing budget as a large corporation, but if you are smart with your strategies you can get the most out of your advertising and compete for local market share in your community.

Market with an Independent Message

One sound method is to embrace your independence and use that to your advantage in marketing. Build marketing messages and an overall brand strategy around the fact that you are locally owned and operated. If it’s a family-run business, highlight that fact as often as possible. Position yourself against the big names rather than trying to keep up with them. When you declare your independence like this, you might be amazed at the results.

Local Support

When I am writing blogs or other personalized web content for my clients, I make sure to mention often when they are independently owned. Though some people will prefer to work with the the big brand names in town, many will prefer to support local businesses. Tap into what those people stand for—and more importantly, show what you stand for as an independent business—and it will be a strong marketing message.

If you do it right, promoting your independent spirit will really help position you as a local alternative to the bigger, faceless corporations.

A Personalized Approach

To learn more about personalizing your marketing and building a stronger brand message with your blog, web content and other advertising, contact NextGear Marketing today. Let me help you get the most out of your small business marketing plan!