5 Simple Tips for a Better Business Blog

Having a blog for your business can be a powerful marketing tool. It will enhance your website’s organic SEO appeal, it will keep followers of your business engaged and it will help attract and convert new customers. Having a good business blog is easier than you think. Here are a few simple tips that will help you get the most out of your blog:

1. Keep Up the Frequency

Posting regularly is important, and try to stick with a regular frequency. Once a week is ideal, and aim for running your posts on the same day at the same time each week. Once every other week is adequate, especially if you are just getting acclimated to managing your blog. Twice a week is fantastic, but it can be tough to keep up with. Anything less than twice a month just won’t give you much impact, so that should be the minimum goal.

2. Use All the SEO Tools

Pretty much any blog management portal such as WordPress or whatever system your web host uses will have plenty of back-end SEO tools that you can utilize. Familiarize yourself with each and use them all. We’re talking about setting primary key words/phrases, tags, titles, meta descriptions, featured images, categories, etc.

3. Incorporate Calls to Action, But Don’t Be Too Salesy

It’s a good idea to plug in a call to action or two within your blog articles (“call us for more information,” “click here to sign up,” and so on), but be careful not to get too salesy in your articles. You can make strong points to support your business message, but lean toward being informative in your posts rather than making super hard sales pushes.

4. Utilize Links to Your Advantage

Internal and external links can be very beneficial in your blog articles. They help naturally with SEO, and inbound links especially can keep your readers engaged if they click through from one article on your site to the next.

5. Share Your Posts on Social Media

Social media is a great way to get new blog followers and your blog is a great way to keep your social media followers engaged with regular content, comments, likes and other important activity. Share a link to each blog post you write on all your social media pages.

When it comes to running a successful business blog, these simple tips are just the beginning. The more advanced you become, the more powerful your blog will be. If you need help with your blog and want to hire a business blog management specialist to ensure the job gets done right, contact NextGear Marketing today. Writing effective and engaging business blogs is what we do best. We’re here to help you shift your business into the next gear!

Hiring a Professional Blogger is Cheaper than You Think

There are several reasons why a business doesn’t maintain a weekly blog.

  1. They don’t know what they are doing.
  2. They don’t have the time or manpower to devote to it.
  3. They start a blog, but eventually it becomes less of a priority.
  4. They think hiring an outside provider will be super expensive.

I’ve seen all of these situations. Some business owners never bother to set up a blog despite all the benefits of having one (SEO, customer engagement, social media interaction, dynamic site content, etc.). Or, they set one up with the best of intentions only to let it fall by the wayside after a couple months. Before long, it is just sitting there collecting what I like to call “digital dust.”

Why You Should Outsource Your Blog

I know there are probably a lot of business owners who would prefer just to shop out their blog and let a professional writer manage it from week to week. It makes sense to do this because you are getting the blog written and tagged for SEO by someone who knows exactly what they are doing. There is a lot of strategy involved in a well-done business blog, so it pays to have a professional doing the work for you.

However, I also know there are plenty of business owners out there afraid to call or email us to ask about NextGear Marketing’s blog management services. It is true that I do not list the prices on this website because things change and I don’t want any listed prices to get outdated.

How Much Does it Cost?

However, as of the time of this article (May 2018), you can get a professional weekly business blog written for your company for just $299 a month (Standard Package). You won’t find many experienced part-timers willing to work for that kind of money. And, having one of your full-time staff members devote their time to a blog will probably cost you more when you factor in their overall salary, benefits and so on.

Hiring NextGear Marketing to write your blog is a very affordable option for a dedicated professional service. It’s also tax-deductible as a business marketing expense. There are no contracts with us, and you can cancel your service at any time. It really is that simple!

How it Works

Now, it is important to note that this price is based on you already having a blog set up on your website and that administrative access can be granted to NextGear Marketing in order to manage everything that needs to be done for each weekly blog post. First, contact your web developer to make sure a blog can be set up. For most, this will not be a problem. If not, we can help set up an outside blog site or build you an all-new site optimized for blogging.

The point is that outsourcing your business blog is much more affordable than you may realize and we’ll do all the hard work for you. NextGear Marketing also offers different blog and web content management plans, including two posts a month or as many as eight posts a month. Call for pricing.

Contact NextGear Marketing today for more information about our business blogging services.

What Can Your Business Blog Do for You?

Many small business owners will start a business blog because they think they have to or maybe it was just included in their web hosting service. What inevitably happens when someone is not fully “bought-in” is that they let it slide. Before long, it becomes an afterthought and eventually, the blog just sits there collecting digital dust. And, in today’s content-driven marketing world, that dust can start to gather within weeks!

Invest Yourself

Like anything in life, the more invested you are in your blog, the more you will get out of it. You have to be willing to commit the time or resources to do it right. Those resources might be an in-house staff member assigned to manage the blog and other content/social media activities. Or, it may be paying an outside provider like NextGear Marketing a nominal fee to run a high-quality weekly blog for your business. Hint, hint…

The Benefits of Blogging

If you are fully invested in your blog, you will see the benefits in numerous ways. Some of the advantages of a well-written and strategically focused blog with once-a-week posts include:

• Increased organic SEO potential

• Social media engagement

• More site visitors and return visitors

• Increased customer conversion

Don’t these attributes sound like something your company could benefit from? Of course! These are just a few of the major advantages to starting a blog and maintaining it with consistent content.

How Often Should You Post?

Whether that means bi-weekly posts, weekly posts or twice-a-week posts, you need to start somewhere and you can always ramp up the frequency over time. The important thing is to get it working for you and be fully invested in it as one of your online marketing strategies. When you do a blog right, good things can and will happen for your business.

To learn more about NextGear Marketing’s blog writing and management services for small businesses, contact us today.