Having a blog for your business can be a powerful marketing tool. It will enhance your website’s organic SEO appeal, it will keep followers of your business engaged and it will help attract and convert new customers. Having a good business blog is easier than you think. Here are a few simple tips that will help you get the most out of your blog:
1. Keep Up the Frequency
Posting regularly is important, and try to stick with a regular frequency. Once a week is ideal, and aim for running your posts on the same day at the same time each week. Once every other week is adequate, especially if you are just getting acclimated to managing your blog. Twice a week is fantastic, but it can be tough to keep up with. Anything less than twice a month just won’t give you much impact, so that should be the minimum goal.
2. Use All the SEO Tools
Pretty much any blog management portal such as WordPress or whatever system your web host uses will have plenty of back-end SEO tools that you can utilize. Familiarize yourself with each and use them all. We’re talking about setting primary key words/phrases, tags, titles, meta descriptions, featured images, categories, etc.
3. Incorporate Calls to Action, But Don’t Be Too Salesy
It’s a good idea to plug in a call to action or two within your blog articles (“call us for more information,” “click here to sign up,” and so on), but be careful not to get too salesy in your articles. You can make strong points to support your business message, but lean toward being informative in your posts rather than making super hard sales pushes.
4. Utilize Links to Your Advantage
Internal and external links can be very beneficial in your blog articles. They help naturally with SEO, and inbound links especially can keep your readers engaged if they click through from one article on your site to the next.
5. Share Your Posts on Social Media
Social media is a great way to get new blog followers and your blog is a great way to keep your social media followers engaged with regular content, comments, likes and other important activity. Share a link to each blog post you write on all your social media pages.
When it comes to running a successful business blog, these simple tips are just the beginning. The more advanced you become, the more powerful your blog will be. If you need help with your blog and want to hire a business blog management specialist to ensure the job gets done right, contact NextGear Marketing today. Writing effective and engaging business blogs is what we do best. We’re here to help you shift your business into the next gear!