Many small business owners will start a business blog because they think they have to or maybe it was just included in their web hosting service. What inevitably happens when someone is not fully “bought-in” is that they let it slide. Before long, it becomes an afterthought and eventually, the blog just sits there collecting digital dust. And, in today’s content-driven marketing world, that dust can start to gather within weeks!
Like anything in life, the more invested you are in your blog, the more you will get out of it. You have to be willing to commit the time or resources to do it right. Those resources might be an in-house staff member assigned to manage the blog and other content/social media activities. Or, it may be paying an outside provider like NextGear Marketing a nominal fee to run a high-quality weekly blog for your business. Hint, hint…
The Benefits of Blogging
If you are fully invested in your blog, you will see the benefits in numerous ways. Some of the advantages of a well-written and strategically focused blog with once-a-week posts include:
• Increased organic SEO potential
• Social media engagement
• More site visitors and return visitors
• Increased customer conversion
Don’t these attributes sound like something your company could benefit from? Of course! These are just a few of the major advantages to starting a blog and maintaining it with consistent content.
How Often Should You Post?
Whether that means bi-weekly posts, weekly posts or twice-a-week posts, you need to start somewhere and you can always ramp up the frequency over time. The important thing is to get it working for you and be fully invested in it as one of your online marketing strategies. When you do a blog right, good things can and will happen for your business.
To learn more about NextGear Marketing’s blog writing and management services for small businesses, contact us today.