Celebrate Your Milestones and Achievements!

I’ve talked with many business owners who are hesitant to start a blog because they just don’t think they have enough to write about. The truth is there’s no shortage of topics to consider.

Even those businesses with regular blogs often forget to post news about their companies. Followers like to know what’s going on and these types of articles are great ways to work in relevant details and information that will boost SEO potential.

Let’s take a quick look at some of the business milestones you should be celebrating in your blog:

1. Company Anniversaries

When did your business start? This is an article you can post every year if you want, or at least every 5 years. Celebrate your anniversary and key dates in your company’s history. Talk about the history of the business and its evolution over time. Talk about future goals and plans. It’s a great way to show what your business is all about, where it’s been and where it’s heading.

2. Employee Milestones

Did an employee just celebrate an significant anniversary with the company? Did you just hire someone new? How about a promotion, an award or other achievement? Use your blog to highlight your employees and their contributions. It makes them feel valued and potential customers love to see this kind of human recognition displayed.

3. Business Milestones

Perhaps one of your products sold a noteworthy quantity or you’ve served a certain number of customers over the years. Maybe your monthly production hit all time highs. Make note of these kinds of business milestones in your blog. Don’t be overly braggy about it, but be tasteful in promoting key accomplishments made by the company and/or people within the company.

4. Customer Reviews

Authentic customer reviews are always a great source of content and they can be turned in to excellent blog articles. Ultimately, they hold a lot more value than just talking about yourself. After all, it’s a third person—a genuine customer—speaking out and praising your company, product or service.

5. Special Events

The blog is a great place to talk about recent events related to your company. This could include industry events or training conferences attended by your employees, awards ceremonies, charity events and fundraisers you are involved in and more.

These are just a few key events and milestones you can consider writing about in your business blog. More things are newsworthy than you might think. When you find the right blend of relevant information, news, branding and company culture, you will have a very successful blog.

To learn more about blogging or to outsource your company’s blog to NextGear Marketing for low monthly rate, contact us today.

Hiring a Professional Blogger is Cheaper than You Think

There are several reasons why a business doesn’t maintain a weekly blog.

  1. They don’t know what they are doing.
  2. They don’t have the time or manpower to devote to it.
  3. They start a blog, but eventually it becomes less of a priority.
  4. They think hiring an outside provider will be super expensive.

I’ve seen all of these situations. Some business owners never bother to set up a blog despite all the benefits of having one (SEO, customer engagement, social media interaction, dynamic site content, etc.). Or, they set one up with the best of intentions only to let it fall by the wayside after a couple months. Before long, it is just sitting there collecting what I like to call “digital dust.”

Why You Should Outsource Your Blog

I know there are probably a lot of business owners who would prefer just to shop out their blog and let a professional writer manage it from week to week. It makes sense to do this because you are getting the blog written and tagged for SEO by someone who knows exactly what they are doing. There is a lot of strategy involved in a well-done business blog, so it pays to have a professional doing the work for you.

However, I also know there are plenty of business owners out there afraid to call or email us to ask about NextGear Marketing’s blog management services. It is true that I do not list the prices on this website because things change and I don’t want any listed prices to get outdated.

How Much Does it Cost?

However, as of the time of this article (May 2018), you can get a professional weekly business blog written for your company for just $299 a month (Standard Package). You won’t find many experienced part-timers willing to work for that kind of money. And, having one of your full-time staff members devote their time to a blog will probably cost you more when you factor in their overall salary, benefits and so on.

Hiring NextGear Marketing to write your blog is a very affordable option for a dedicated professional service. It’s also tax-deductible as a business marketing expense. There are no contracts with us, and you can cancel your service at any time. It really is that simple!

How it Works

Now, it is important to note that this price is based on you already having a blog set up on your website and that administrative access can be granted to NextGear Marketing in order to manage everything that needs to be done for each weekly blog post. First, contact your web developer to make sure a blog can be set up. For most, this will not be a problem. If not, we can help set up an outside blog site or build you an all-new site optimized for blogging.

The point is that outsourcing your business blog is much more affordable than you may realize and we’ll do all the hard work for you. NextGear Marketing also offers different blog and web content management plans, including two posts a month or as many as eight posts a month. Call for pricing.

Contact NextGear Marketing today for more information about our business blogging services.

What Can Your Business Blog Do for You?

Many small business owners will start a business blog because they think they have to or maybe it was just included in their web hosting service. What inevitably happens when someone is not fully “bought-in” is that they let it slide. Before long, it becomes an afterthought and eventually, the blog just sits there collecting digital dust. And, in today’s content-driven marketing world, that dust can start to gather within weeks!

Invest Yourself

Like anything in life, the more invested you are in your blog, the more you will get out of it. You have to be willing to commit the time or resources to do it right. Those resources might be an in-house staff member assigned to manage the blog and other content/social media activities. Or, it may be paying an outside provider like NextGear Marketing a nominal fee to run a high-quality weekly blog for your business. Hint, hint…

The Benefits of Blogging

If you are fully invested in your blog, you will see the benefits in numerous ways. Some of the advantages of a well-written and strategically focused blog with once-a-week posts include:

• Increased organic SEO potential

• Social media engagement

• More site visitors and return visitors

• Increased customer conversion

Don’t these attributes sound like something your company could benefit from? Of course! These are just a few of the major advantages to starting a blog and maintaining it with consistent content.

How Often Should You Post?

Whether that means bi-weekly posts, weekly posts or twice-a-week posts, you need to start somewhere and you can always ramp up the frequency over time. The important thing is to get it working for you and be fully invested in it as one of your online marketing strategies. When you do a blog right, good things can and will happen for your business.

To learn more about NextGear Marketing’s blog writing and management services for small businesses, contact us today.

 

Should You Write Your Business Blog in First or Third Person?

This is a very common question when it comes to business blogging, and it’s a good one. The answer may depend on your type of business or your specific blogging goals. In most cases, it comes down to simple personal preference.

Why I Like First Person

For me personally, I prefer writing blogs from a first-person perspective. I’m not just talking about my own blog articles, but also ones I write for clients of NextGear Marketing. I always ask each client at the beginning of the process whether they want their blog articles written from a first-person perspective or as a third-person narrative. If no preference is given, I will default to a first-person voice. But why? Let’s take a look.

Now, remember we are primarily just talking about blogs here. Most standard web content is presented in the third person, but I do see more and more that is written in first person and it can certainly be done. Print marketing is almost always in third person. Press releases should always be in third person!

On the positive side, first-person blog articles are more engaging to readers because they offer a little bit of personality. Blogs should inject some personal flavor. Unless you happen to have a business that is 100% one-of-a-kind, your blog will likely feature plenty of topics and information that can be found elsewhere online. Having your own voice to frame the content will help set it apart and build your brand message. If readers like the way you say things, they will be more drawn to your business and the information you are sharing on your blog.

How to Do It Right

On the negative side, writing effectively in first person is actually more challenging. It seems easy and natural to write in your own voice. Some content may come across as bragging and credibility is harder to establish. Oftentimes, using “we” and “us” as opposed to “I” and “me” is one simple way to soften the language. In this case, you are speaking for the whole company rather than just yourself as a lone representative of the company. At NextGear Marketing, we recommend first person, but it takes some skill and effort to get it to come across right.

Some larger companies prefer to have a more clinical approach to their blog content and may opt for a third-person voice. They want to deliver news, ideas and information in a direct manner. That’s perfectly fine. The larger the company, the more likely this is to be true. For smaller companies, however, establishing a rapport with readers is usually a priority. Therefore, a first-person approach may be more effective.

What About Second-Person Perspective?

Now, I don’t want to neglect the importance of second-person writing because it should be universal. Whether your primary voice is first- or third-person, you will always want to put some attention on the readers themselves. Address their questions, wants and needs with the strategic use of “you” and “your” in the content. Use metaphors and examples that they can relate to. In other words, deciding between first vs. third person is in reference to the general framework of the article, but the ultimate point is speaking directly to the reader and that will help keep them engaged.

Above All Else, Be Consistent

Whatever approach you take with your writing voice, it’s important to stay consistent. Trying to change perspectives based on different articles or topics can be tricky and you will lose voice consistency. You want to write as if the same people are reading your blog articles every week, even if that’s not really the case. You will build a regular following if you are engaging enough, but you will also get people who find specific articles through searches or social media links and that’s all they see. You still want everybody to feel like part of the target audience, no matter how they come across your blog.

To learn more about business blogging or to get started with a custom blog campaign for your business, contact NextGear Marketing today for a free consultation.