I’ve talked with many business owners who are hesitant to start a blog because they just don’t think they have enough to write about. The truth is there’s no shortage of topics to consider.
Even those businesses with regular blogs often forget to post news about their companies. Followers like to know what’s going on and these types of articles are great ways to work in relevant details and information that will boost SEO potential.
Let’s take a quick look at some of the business milestones you should be celebrating in your blog:
1. Company Anniversaries
When did your business start? This is an article you can post every year if you want, or at least every 5 years. Celebrate your anniversary and key dates in your company’s history. Talk about the history of the business and its evolution over time. Talk about future goals and plans. It’s a great way to show what your business is all about, where it’s been and where it’s heading.
2. Employee Milestones
Did an employee just celebrate an significant anniversary with the company? Did you just hire someone new? How about a promotion, an award or other achievement? Use your blog to highlight your employees and their contributions. It makes them feel valued and potential customers love to see this kind of human recognition displayed.
3. Business Milestones
Perhaps one of your products sold a noteworthy quantity or you’ve served a certain number of customers over the years. Maybe your monthly production hit all time highs. Make note of these kinds of business milestones in your blog. Don’t be overly braggy about it, but be tasteful in promoting key accomplishments made by the company and/or people within the company.
4. Customer Reviews
Authentic customer reviews are always a great source of content and they can be turned in to excellent blog articles. Ultimately, they hold a lot more value than just talking about yourself. After all, it’s a third person—a genuine customer—speaking out and praising your company, product or service.
5. Special Events
The blog is a great place to talk about recent events related to your company. This could include industry events or training conferences attended by your employees, awards ceremonies, charity events and fundraisers you are involved in and more.
These are just a few key events and milestones you can consider writing about in your business blog. More things are newsworthy than you might think. When you find the right blend of relevant information, news, branding and company culture, you will have a very successful blog.
To learn more about blogging or to outsource your company’s blog to NextGear Marketing for low monthly rate, contact us today.