What Are Your New Year’s Marketing Resolutions?

The holiday season is upon us and it’s time to start thinking about your New Year’s resolutions. We’re not really talking about eating less or exercising more, though. We’re talking about your business. What new marketing ideas can you implement to make 2017 your best year ever?

First, you need to view your marketing as an investment. The more time, effort and money you put in, the better returns you will get. If you solely look at marketing as just another “expense,” then it probably won’t work for you like it could.

Next, it’s time to consider taking things to the next level. It’s a technology-driven world and the next generation of consumers aren’t going to respond as well to old school marketing tactics. You may already have a website for your small business, but is it dated? Is the layout mobile-friendly? Is there a lot of dynamic content? How is your SEO? Make the steps to update and upgrade your site to the modern age if you haven’t already!

For better content on your site, start a blog. It will give you new content on a regular basis, and if done right, it will organically boost your SEO appeal and web traffic immensely. It’s also a great way to stay connected with your existing customer base.

Likewise, make the resolution to utilize social media to the fullest. Is your business represented on Facebook, Twitter, Instagram, Pinterest, Snapchat, Google+ and YouTube? Maybe you do have accounts, but are you using them to the fullest? Get active with more posts and you will see an incredible difference!

Encourage more reviews from your customers. Follow up with your customers to get helpful feedback about their experiences, and then ask them to write reviews about your business online. Review sites like Yelp!, Google and YP.com (along with industry-specific review sites like RepairPal or Angie’s List) are huge with today’s mobile consumers. Put those reviews directly on your website, write customer testimonial blogs and post every positive review on your social media pages.

These are just some marketing resolutions you can make for the New Year. For a free marketing consultation to discuss specific ways you can maximize your business, contact NextGear Marketing today.

Happy Holidays and a Happy New Year to you from NextGear Marketing!

Why You Should Be a Storyteller

Jim Smith ran an automotive repair shop called Big Jim’s Automotive. He had been in the business for 27 years. For the most part, he stuck with traditional marketing avenues. Billboards, ads in the local newspaper, and good old word of mouth. The business was doing fine. However, Jim knew he needed to accomplish more. He was ready to take the plunge into online marketing such as social media, SEO and blogging. That’s when he called NextGear Marketing and signed up for one of our web content packages.

Okay, so Jim isn’t real. We’re just trying to provide an example of how to tell a story in a blog post. Why? Most readers will be more drawn in by that approach rather than something straightforward or, even worse, “salesy.” If we just came out of the gate and said NextGear Marketing is a leading provider of marketing services and online content for automotive shop owners, blah, blah, blah, you would have stopped reading after a couple of sentences. The goal with the story is to catch your attention and build up to the sales message in a more engaging way.

There’s an old adage in advertising that you should always show and not just tell. People would rather see the product in action or feel how the service will impact their life in a positive way. If marketing is emotional, it will be more effective. Just telling facts, figures and selling points will only get you so far.

When it comes to blogging for small businesses, there is a tightrope you need to walk. You want to tell a story and engage the reader with compelling writing. However, you also need to incorporate strategic keywords and key phrases (in addition to back-end meta tags for SEO) throughout the story. You want to repeat certain things because those words and phrases are how searchers will come across your articles, yet you don’t want to overload the posts to a point where they are unreadable. Be strategic in your approach and engaging with your storytelling. If you can accomplish both, you will have a blog that will succeed.

Keywords, key phrases and meta tags will enable people to find your blog. Good writing will keep them coming back. This is what the NextGear Marketing approach to blogging is all about. To learn more, contact us today or follow our blog on Facebook.