5 Simple Strategies for Good Web Content

How do you know if your web content is good? A significant rise in your search engine rankings can take a long time to develop and you don’t always get direct feedback from customers. In other words, results aren’t always immediately measurable. You have to be patient and remain faithful in your approach.

If you are taking the right approach to your web content, it is making a positive impact whether you can see it or not. So what is the “right” approach? Let’s look at five primary strategies you should be utilizing.

1. Quantity

Indeed, if you have a lot of content on your site, it’s good. It gives more ways for people to find you through web searches and it gives visitors a reason to spend more time on your site jumping from page to page.

2. Quality

Quantity is good, but you also have to focus on quality. Your content should be well written and make salient points. If you have a lot of sloppy content, misspellings and bad grammar, it can make you look bad in the eyes of consumers. All of your content must also be unique. That’s a more detailed topic of discussion, though, so click here to read more about the importance of unique content.

3. Frequency

I use the term “static content” in this article’s title because many business owners think they can just put up a website (even if it has a ton of content to begin with) and leave it be. You need to regularly add fresh content and/or make edits to existing content from time to time. A regular blog is a fantastic way to add a lot of good, relevant content. However you do it, new and “dynamic” web content will naturally give your SEO a strong boost.

4. Relevance

Get into the minds of your customers and write content that relates to their needs, fears and desires. If it’s relevant to what they are thinking, your content will resonate more with the people who actually visit your site. Remember, getting them to your site through searches, social media or other means is only one half of the battle. You still need to convert them into actual customers!

5. Focus

When it comes to individual blog posts and specific site pages, keep your writing focused on the subject(s) at hand. This makes it easier to work in strategic keyword placements and search tags. If the content is all over the place in one section or article, it won’t relate as well to the readers and it won’t register as high with the search engines.

These are just a few of the most important strategies you should be implementing when it comes to your company’s blog and website content, in general. To learn more about how custom content can help your business boost SEO and convert more customers, contact NextGear Marketing for a free consultation.

What Are Your New Year’s Marketing Resolutions?

The holiday season is upon us and it’s time to start thinking about your New Year’s resolutions. We’re not really talking about eating less or exercising more, though. We’re talking about your business. What new marketing ideas can you implement to make 2017 your best year ever?

First, you need to view your marketing as an investment. The more time, effort and money you put in, the better returns you will get. If you solely look at marketing as just another “expense,” then it probably won’t work for you like it could.

Next, it’s time to consider taking things to the next level. It’s a technology-driven world and the next generation of consumers aren’t going to respond as well to old school marketing tactics. You may already have a website for your small business, but is it dated? Is the layout mobile-friendly? Is there a lot of dynamic content? How is your SEO? Make the steps to update and upgrade your site to the modern age if you haven’t already!

For better content on your site, start a blog. It will give you new content on a regular basis, and if done right, it will organically boost your SEO appeal and web traffic immensely. It’s also a great way to stay connected with your existing customer base.

Likewise, make the resolution to utilize social media to the fullest. Is your business represented on Facebook, Twitter, Instagram, Pinterest, Snapchat, Google+ and YouTube? Maybe you do have accounts, but are you using them to the fullest? Get active with more posts and you will see an incredible difference!

Encourage more reviews from your customers. Follow up with your customers to get helpful feedback about their experiences, and then ask them to write reviews about your business online. Review sites like Yelp!, Google and YP.com (along with industry-specific review sites like RepairPal or Angie’s List) are huge with today’s mobile consumers. Put those reviews directly on your website, write customer testimonial blogs and post every positive review on your social media pages.

These are just some marketing resolutions you can make for the New Year. For a free marketing consultation to discuss specific ways you can maximize your business, contact NextGear Marketing today.

Happy Holidays and a Happy New Year to you from NextGear Marketing!

What is Blogworthy?

In the news industry, there’s always a question of what is “newsworthy.” The answer may depend on the type of media outlet and the audience they are trying to reach. The same is true when it comes to your blog. So, how do you determine what is “blogworthy” for your business?

Blogs are powerful marketing tools, and there are a lot of different topics that you should consider blogworthy. In fact, there’s a lot more you could be writing about than you realize. Any news or information that relates to your company, your customers, your industry or your community should be considered for a blog post. In this article, we’ll share a few specific ideas that should help you get more active on your blog.

Here are some blogworthy topics to consider:

1. Products and Services

From time to time, you’ll want to feature stories about different services or products that you offer. Frame them as informational articles (consumer tips, how-to, product reviews, etc.) and then relate the article back to your business. If you offer a warranty or any special services, feature them in your blog.

2. Employee Profiles and New Hires

Employee profiles are great ways to show a bit of your company’s personality and give customers a sense of who they are dealing with. They also make your employees feel appreciated. Do feature articles about current employees and write introductory profiles any time you hire someone new.

3. News and Awards

If something interesting happens at your company, it could be worth blogging about. Certainly, any time you get a new certification or award, it should be featured in an article. If your business is celebrating its anniversary, you can write a story about it and include some history about the company.

4. New Equipment

Did you get a new piece of equipment that will help you improve your products or services? Write a blog about it and show how it will better your business.

5. Customer Testimonials

Turn positive customer reviews into full blog articles. At NextGear Marketing, we do testimonial-based blogs more often than any other topic because they work on so many levels.

6. Community Involvement

If you are involved in the community in any way (charitable organizations, special events, sports team sponsorships, etc.), be sure and feature it in a blog. Include information about the organization, why you got involved and how you are contributing.

7. Industry Training

If you ever attend any industry conventions or training seminars, write a review of the event and post it on your blog.

8. Employment Opportunities

Do you have a job opening? Post it on your blog and provide descriptive job details.

9. Vendor Features

If you have vendors that you work with regularly, do a feature article about them, show how your relationship has developed and discuss why this vendor is helpful to you and your customers.

10. Promotions

Are you offering any current sales or special promotions? That’s another great blog article right there!

This is just a short list of ideas to consider when thinking about blog topics. Really, there is no end to what you can write about as long as you make the story relevant to your company and your customers. If you do that, you’ll be amazed at how powerful your blog will be.

For more information about blogging for your small business, contact NextGear Marketing today for a free consultation.