“Traditional” print advertising is expensive. Running display ads in newspapers and magazines will cost you a pretty penny for sure. And yes, if executed well, print advertising can still generate great exposure and a good return on your investment.
If you can afford to run some targeted print advertising, we recommend it. However, many small businesses just can’t afford that type of marketing or it’s not targeted enough for the specific geographic or demographic audience they need to reach.
Blogging, especially when paired with good social media management, really is one of the most affordable forms of marketing. It will benefit your business on many different levels, from organic search engine optimization (SEO) that brings in new customers to engagement of past and present customers, which is good for repeat and referral business.
Best of all, it is not expensive at all to run an effective blog campaign. You can hire someone like NextGear Marketing for a few hundred bucks a month, which is WAY cheaper than just about any print, outdoor, direct mail or other forms of advertising you can run. With one of our cost-effective packages, you’ll have unique, targeted and optimized content written for your small business blog every week!
If you have the time and dedication, you can also manage your own blog. Just remember the content needs to be fresh and added on a regular basis. Putting up one generic post every few months will not cut it. Dynamic content is king and you must be proactive with your blog posts. Then, you need to share every post on your social media feeds and engage the people who follow you. You can also consider paying a little extra to boost specific posts on Facebook, Google Adwords and other online advertising.
A good blog gives you incredible bang for your marketing buck and it connects you with today’s (and tomorrow’s) more tech savvy customers. Don’t let your business get left behind.
For more information about blogging for your small business, or to set up a no obligation marketing consultation, contact NextGear Marketing today. And be sure to follow our weekly blog for free marketing tips and web content ideas.