If you look on LinkedIn and various job posting sites, you will see plenty of listings for Content Marketing Manager positions. That’s because there is a growing need for this specialized service. Most large corporations and big companies will have an in-house content marketing manager, or sometimes a whole team dedicated to overseeing the online content creation and distribution. Smaller businesses have to decide if they need a full-time content marketing manager or if they should hire an outside provider.
The Role of a Content Marketing Manager
First, what does a content marketing manager do? Depending on the company, content oversight roles will include managing a blog, writing and editing all website content, and preparing white papers and informational pieces. Good content fuels social media and powers SEO. If your company does webinars or YouTube videos, a content manager should help with the scripts and information to be covered. A good content manager will also oversee brand messaging to make sure all the content produced is reflective of the company’s desired public image.
The larger the company, the more content is usually needed. Hence the requirement for in-house staff dedicated to content management. However, most small businesses will prefer to seek out the help of an outside content marketing provider because they simply do not have as much content they need to produce or manage.
What Content Do You Need?
When it comes to having a blog for your small business, I recommend once a week as a good frequency to start with. You may consider bumping it up to twice a week over time if you really want to be aggressive. Your website content should be reviewed and updated every six months, partly to keep the information up-to-date and partly to help with SEO.
Other content needs such as press releases, white papers or video/webinar scripts are at your discretion. Depending on your company and your products/services, you may want to be more active with these types of contents than other businesses.
Outsourcing Saves You Money
So, why does it make sense to outsource content marketing management as a small business? The most obvious answer is money. Hiring a full-time (or even part-time) staff member won’t be cheap and you’ll want to find someone with specialized experience in content management. We’re talking about a salary, benefits, office space, computer equipment and other expenses associated with in-house personnel.
An outside content marketing management provider like NextGear Marketing is set up to produce and manage content specifically for small business owners. And, it will cost you much less than hiring someone in-house. For example, you can have a weekly blog written by us for $349 a month.* We’re talking about custom-written, relevant articles that are 300-600 words in length and optimized for SEO. These posts can be shared on your social media pages to spark conversations and the depth of new weekly content on your site will be incredible for organic SEO appeal.
If you need white papers, press releases, info sheets, video scripts, print material content, copy editing or website review/revisions, NextGear Marketing can help with all your content marketing needs.
To learn more about our content services and custom blog packages, contact NextGear Marketing today.
*Listed price is for four blog articles a month and is valid for 2018. If you are reading this article in the future, please contact for current pricing and packages. Blog packages are contingent on your website having blog capabilities that NextGear Marketing can have access to on an admin level. If you need help building a new business website with blog capabilities, we can help with that, too.