New Year’s Resolutions don’t just have to be personal goals like losing weight or quitting smoking. If you are a small business owner, you should have resolutions to make 2018 your best year ever. That means it may be the perfect time to rethink your marketing strategies and implement new ideas.
Let’s look at some marketing resolutions you can make for 2018:
1. Solidify Your Brand
Branding is so important to your success. Your brand should be consistent across all platforms. It should be evident in any design pieces in terms of a visual brand that is recognizable to your customers. It should also drive any content in print or web marketing. This is what we’d call your “brand message.” All branding elements should work together for the best results.
2. Update Your Web Content
When is the last time you went through your entire website and made some content updates? Content easily gets stale and outdated. Take the time to freshen it up and update as needed. You will experience a natural SEO boost in the process.
3. Get More Out of Your Blog
Speaking of SEO, your business blog is a great way to maximize your site’s organic SEO appeal through regular, targeted content. If you don’t have a blog, start one. If you have a blog but don’t post often, make a concerted effort to be more active with it. If you have a regular blog but aren’t seeing any benefits of it, it’s probably time to rethink your strategy. The content you write, the way you write it and other ancillary facets of the blog like SEO keywords, titles and tags can all make a major impact.
4. Take Advantage of Social Media
It’s hard to have a successful business these days without a strong social media presence. Make the commitment to be more active with social media and learn how to use new and evolving platforms to your advantage.
5. Be More Proactive
In all forms of marketing (print, web, blogging, outdoor, direct mail, social media, etc.), use the New Year to revitalize your commitment. Be more proactive with planning and follow through on those plans to make your marketing campaign as successful as possible. Revisit existing marketing materials and programs to see where adjustments can be made. Marketing should always be evolving. If you sit back and rest on your laurels, you will quickly fall behind the times.
These are just a few of the New Year’s Resolutions you can make to get more out of your business marketing. For more ideas or to discuss blogging, content updates or any other marketing needs you have, contact NextGear Marketing today.