5 Simple Tips for Writing a Good “Tips” Article

So, you have a business blog or you are looking to start one? It’s important to continually be brainstorming topics and have article ideas that you can go to regularly. One of the most popular blog topic approaches is the “tips” article. In it, you share consumer tips on how to do something related to your business.

We deal with a lot of automotive repair shops at NextGear Marketing, so let’s use that service industry as an example. You could write many different articles featuring car care tips. Let’s say you write one about tire care. You would talk about checking treads, performing regular tire rotations, and so on. Seems pretty simple, right?

In actuality, tips articles are pretty easy to write as long as you know your subject and/or have access to good source information. So, let’s take a look at some useful tips for writing a good “tips” article:

1. Pick Your Topic

Forget that you might be an expert in your particular field. You need to think like an average person who might have questions about a particular topic. Think about questions you get asked regularly and that should generate some good topics you can use for a tips article.

2. Keep it Simple

Don’t pick a topic that is too complex and don’t get too crazy with your tips and explanations. If need be, breakdown a larger, more complicated topic into several tips articles.

3. Watch Your Language

We don’t mean avoid curse words (that should go without saying). We mean be careful with using technical language (unless you are a B2B company writing to industry insiders). You’ll want to incorporate some technical terms and keywords, which are good for building credibility and enhancing SEO. Otherwise, make sure you are speaking to your audience. If it’s an article written to the average consumer, write the tips in a way they can understand.

4. Use Verbs in Your Tip Titles

Remember, you are sharing tips. The subheads and titles of each tips need to be centered around verbs. “Do this.” “Don’t do that.” You get the idea.

5. Leave Them Wanting More

A tips article should include enough information and helpful tips to satisfy the reader. At the same time, you want to keep it simple and vague enough that they are left wanting more. This increases your chances of getting them to take action. Case in point:

We hope you find this article helpful. Follow these simple tips and you will be able to write a better tips article for your business blog. For more information about business blogging and blog topic ideas, contact NextGear Marketing today!

How to Repurpose an Existing Article for Your Business Blog

In the business blogging world, this is one of the tricks of the trade. It’s a way to generate new, engaging and/or informative content for your site without having to look too hard for a blogworthy topic.

In a way, it actually is the process of reinventing the wheel.

Say you see an interesting article online. It might be timely news, information about something relating to your business or consumer tips. However, you can’t just copy and paste that article or share a link to it. Sharing a link would take the reader away from your site and also means that the valuable content isn’t embedded on your site. Copying and pasting is simply a bad idea. Search engines are very sophisticated and having “duplicate” content on your site will actually work against you in the rankings. It is never recommended to copy and paste content from other online sources.

So, how do you take an existing article and make it unique content for your site? It is sometimes a tedious process, but it is worth it. Here are some helpful tips to consider.

1. Always Rewrite it From Scratch

Don’t copy/paste anything. Look at the original article in one browser window and start your own article fresh in your blog management portal (or even in a separate word processing program). You can say essentially the same things in your version of the article, but always use different wording and phrasing. Search engines can even recognized heavily “plagiarized” content, as well, so you have to be diligent when you rewrite anything. It should also go without saying that you’ll want to come up with a new headline for your version of the article.

2. Reorganize the Article and Any Lists

One good trick is to mix up the overall structure of the original article. Don’t follow the exact same outline of the paragraphs/sections or points made within each section. Whenever you see a list of information, bullet points, numbered tips or callouts, reorganize the order of the list and again change up the wording as much as you can.

3. Use Your Own Voice

Typically, your blog will have a “voice” that develops over time, and it’s usually an extension of your company’s overall brand identity. By writing everything fresh in your own style, that will help personalize the content and make it more unique to your site.

4. Inject Insight

Look for opportunities in your article to inject personal/professional insight or information relating specifically to your own products and services. By adding some opinion and personal commentary, it will enhance your credibility and personalize the article.

5. Don’t Do It For Every Article

It’s good to have one of these informational or topical (timely news) articles every so often—maybe once a month if doing a weekly blog. They usually provide ample opportunity to incorporate a lot of targeted keywords and SEO tags. However, if all your blog posts are along these lines, the content will get stale and lack personality. Look for other topics and article ideas that are more unique to the way you do business. Some examples include customer testimonial stories and case studies, employee profiles, company news, product/service information and industry training events attended.

We hope you find these tips helpful. For more information about managing a more effective business blog campaign, contact NextGear Marketing today!

Is Your Web Content Stagnant?

We see it all the time. Someone puts up a nice website for their business. The design is nice and mobile-friendly. The initial content is good. The SEO elements are good enough to help them rise up the search rankings, at least for awhile.

Then, their SEO rankings start to recede and site traffic diminishes. They built a good site, but they wonder why the results aren’t as good as before. It’s usually a case of the content going stagnant.

Inactivity Leads to Natural Regression

Think of it like a rain storm that leaves some puddles behind in your yard. Then, the weather goes back to normal and the puddles go away quickly. That storm is your initial surge of good web content generating some good SEO results. However, if you do nothing else after that, your rankings will dissipate just like those temporary puddles.

Not only is it good to establish a strong web content presence from the start, but you continually have to build up on it. Look for opportunities to update your current content on a regular basis and make a concerted effort to add content as often as possible.

Fresh Content Strategies

Sure, you can add to existing pages and create new pages on the site to generate more content. This will be a beneficial practice as long as you have your site. You have to be careful, though, that you don’t make the pages on your site too overloaded with content. Even though more content is nice, you don’t want to make it overly intimidating for visitors. If it looks like way to much to read or the navigation is super complex, it will turn them off.

A great way to add dynamic content regularly is to have a blog that is hosted on your website. Again, you have to be proactive and keep up with the blog. When done right, it will provide fresh, quality content added on a frequent basis. You can have articles on a wide variety of topics relating to your business, which enables you to incorporate more targeted SEO tags, keywords and key phrases. Last but not least, make sure the blog content is unique to your site. (Next week, we will share the secrets to repurposing existing online articles for use on your blog).

Use Content to Your Advantage

When you can add and update content regularly throughout your site, you will see a natural increase in SEO appeal and organic web traffic. The amount of fresh content, as well as the quality of it, will make your website more effective.

For a complimentary review of your current web content or to discuss blogging options for your business, contact NextGear Marketing today.

How to Build Your Credibility with a Blog

I’ve talked a lot on NextGear Marketing’s blog about the SEO and organic web traffic benefits of blogging. However, I’ve only scratched the surface when referring to one of the other big benefits of having quality web content in the form of a blog. That benefit is industry credibility.

We’ve all heard the term “street cred.” Well, that is also very important to have as a business (or as a representative of your business). If people consider you an expert or a helpful resource within your industry, you’ll have plenty of street cred in your particular marketplace!

So, how do you build credibility with your business blog? It’s simple. You write quality content about a variety of subjects relating to your field. Make it informational, but also make it as insightful as possible. In other words, don’t just recycle information that can be found elsewhere. Put your own spin on it, offer some advice and opinions, and show the reader that you really know what you are talking about. If they have questions or want to know more about the subject, make it so that you/your company are who they turn to for answers.

When you have a good blog, you never have to come out and say you are an expert in your industry. It should come across naturally. In fact, you rarely want to get too salesy. Look at it this way. If you go to a car dealership, would you rather the salesperson say “What do I have to do to get you into this car?” or “What can I tell you about this car?” I can’t speak for everyone, but I’d sure rather have a salesperson that is offering useful information and helpful insight rather than trying to “sell” me something.

There are many reasons why blogging is great for your business, but building your industry credibility is definitely an important factor to consider. For more information about business blogging and dynamic web content, give me a call at 714-348-0642 for a consultation or contact NextGear Marketing online.