I’ve talked a lot on NextGear Marketing’s blog about the SEO and organic web traffic benefits of blogging. However, I’ve only scratched the surface when referring to one of the other big benefits of having quality web content in the form of a blog. That benefit is industry credibility.
We’ve all heard the term “street cred.” Well, that is also very important to have as a business (or as a representative of your business). If people consider you an expert or a helpful resource within your industry, you’ll have plenty of street cred in your particular marketplace!
So, how do you build credibility with your business blog? It’s simple. You write quality content about a variety of subjects relating to your field. Make it informational, but also make it as insightful as possible. In other words, don’t just recycle information that can be found elsewhere. Put your own spin on it, offer some advice and opinions, and show the reader that you really know what you are talking about. If they have questions or want to know more about the subject, make it so that you/your company are who they turn to for answers.
When you have a good blog, you never have to come out and say you are an expert in your industry. It should come across naturally. In fact, you rarely want to get too salesy. Look at it this way. If you go to a car dealership, would you rather the salesperson say “What do I have to do to get you into this car?” or “What can I tell you about this car?” I can’t speak for everyone, but I’d sure rather have a salesperson that is offering useful information and helpful insight rather than trying to “sell” me something.
There are many reasons why blogging is great for your business, but building your industry credibility is definitely an important factor to consider. For more information about business blogging and dynamic web content, give me a call at 714-348-0642 for a consultation or contact NextGear Marketing online.