Inevitably, there comes a time in your business blog when it feels like you’ve run out of topic ideas. You’ve covered all the key things that relate to your business and that your customers might be interested in, and you don’t really have any new things to write about.
That’s okay. It happens to every blogger.
There is a real art to recycling old blog content and effectively repurposing it into new blog content. Here are some tips you can use:
1. It’s Okay to Recycle
You may do a new blog every week over the course of years. You are going to have to revisit certain topics, especially those that are highly searchable and of interest to your potential customers. It’s perfectly fine to write multiple articles about similar topics as time goes on. In fact, it’s recommended.
2. Understand How it Really Works
No one who visits your blog will sit there and read every single article. They might read the one they came for, and if you are lucky, they might click through a few more or come back later. Even your avid followers don’t have a long memory. So if you write a new article about a topic that you already wrote about six months ago, nobody will notice and nobody will care. They will just be interested in that new article.
3. Put a Fresh Spin On It
Another trick to recycling article topics is to put a different spin on the topic. Turn an informational article into a “tips” article. Inject a different opinion or point of view. Look for ways to approach the new article from a different angle than previous iterations.
4. Use Different Verbiage
This is especially important. Don’t just copy and paste content from the old article and consider it new. That doesn’t do you any good. Take the time to write it fresh and use different verbiage. This will help it count as new and unique content from an SEO standpoint.
5. Space the Articles Out
Last but not least, don’t do a bunch of similar articles back-to-back-to-back (unless it is an actual themed article series). If you are recycling topics, spread out the articles as much as you can so it doesn’t feel like you are writing the same thing over and over again.
These are just a few tips for how you can effectively recycle and reuse old blog article topics and repurpose them into new blog articles. It will be very helpful the longer you run your business blog.