I have numerous clients that I am working with regularly. Many fall into one of two broad categories. They are either proactive or reactive in nature, and it definitely affects my role as a marketing consultant and content provider.
Proactive vs. Reactive
Proactive means they are always on top of things and ahead of the game. They like to explore new ideas and think things through, which helps make sure we’re on the same page before working on various projects. It provides more time to strategize and develop materials.
Then, there are those who are reactive. This means they typically don’t know what they want until they need it. It’s a lot more frantic because projects end up getting rushed and the results are much less predictable.
I bet you can guess which type of client I prefer working with! Truth be told, many clients fall somewhere on a spectrum in between proactive and reactive, which is perfectly normal. Sometimes you need to rush a project that comes up suddenly. Other times, it’s nice to have plenty of time to work out the details in a more methodical fashion.
Proactive vs. Analytical
Really, this boils down to human nature. Some people are thinkers and planners, which isn’t always a good thing. Sometimes it’s easy to overanalyze things to death. “Paralysis by analysis,” if you will. Other people are procrastinators and like to fly by the seat of their pants. This way of life brings its own challenge. I talk a lot about finding balance on the NextGear Marketing Blog, and this is another instance where it helps to fall somewhere in the middle. That said, my goal is usually to try and get clients to skew more toward the proactive side of the spectrum.
It’s almost always beneficial to look before you leap or follow the carpenter’s rule of “measure twice, cut once.” However, if you stand there staring at your goal without ever taking any real action, you won’t get anywhere either. That’s why I prefer using the term “proactive” rather than “analytical.” It’s important to think about what you are doing, but still have to be willing to take positive and decisive action to achieve your goals.
Where Do You Fall?
Are you more proactive or reactive when it comes to running your business and implementing marketing strategies? Is there room for improvement? How can we help you reach your goals?
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