5 Tips for Using Featured Images in Your Business Blog

If you have a blog for your business, you must take advantage of using a featured image (or multiple images) in every blog post. The use of imagery can help draw in the reader, especially if your site uses thumbnail previews along with “teaser” text on a home page blog feed or on the blog page itself. A good featured image will also make a huge difference on social media when you are sharing article links and boosting posts.

Here are a few tips for using featured images from NextGear Marketing:

1. Take Your Own Photos

We’ll get into the use of stock imagery in a second, but another option is to take some quality photos of your own. Display your products, show your employees in action and take shots that represent your business and its personality. This can be one way to help your business blog stand out from competition using generic stock photos. Just make sure the photos are of good quality. If the photos look cheap, then it’s usually a poor reflection on your company.

2. Use Stock Photography

If you don’t have the resources or the subject matter to justify taking some of your own photos, you can effectively use stock photography. Make sure you are buying royalty-free images. Never use anything with limited rights. Some stock sites charge as little as a dollar per image, while others offer subscription services that allow you to download a certain number of images (or unlimited images) for a period of time.

3. Never “Borrow” Images from Other Sites

This is very important because it’s every blogger’s nightmare to get dinged for using a copyrighted image. Don’t just search Google images and pull whatever you want, even though it seems like the Internet is pretty much the Wild West these days. Eventually, you run the risk of getting caught with one or more rights-managed images. Best case scenario is you get a “cease and desist” letter/email. Worst case scenario is a huge bill for past usage rights—maybe even legal threats. In other words, be very careful about any photos or graphics you are using.

4. Name Your Images Strategically

Take the time to rename the image files with your focus keyword and your company name. Depending on your blog system, you can also add descriptions and/or captions. This is one more way to help with organic SEO on the blog post.

5. Look for Interesting Photos

Sometimes, a featured image might be a literal representation of what you are talking about in the blog article. In other cases, it may be more abstract or metaphorical. Finding the perfect stock image isn’t always easy. Don’t kill yourself looking for the photo, but give it some thought and find something that is eye-catching and at least somewhat representative of your blog topic.

These are just a few tips for using featured images on your business blog. If you have questions or need help with your blog, contact NextGear Marketing today!

10 Ways to Make Your Business Blog Better

I see many small businesses out there who are pretty good about blogging, but there is always room for improvement. Having a blog is a nice start. However, you have to actually use it. Just posting a little blurb every once in awhile (when something comes to mind) simply won’t cut it. If you want to get the absolute most out of your business blog, follow some of these simple tips from NextGear Marketing.

1. Maintain a Consistent Frequency

It’s a good idea to set up a content calendar that will keep you on track with your posts. If you have a goal to post a blog once a week, set a day and time each week that the article needs to go up. Let’s say every Wednesday at 10:00 is your target. Put it on your calendar and make it a habit to make sure a new post goes up every single week at that specific day and time.

2. Use Your SEO Tools

Every blog platform has many built-in SEO fields that you need to be utilizing. Focus keywords, preview text, keyword/phrase lists, blog categories, custom URLs, page titles, etc.—familiarize yourself with what each one of these does to help improve the SEO of the blog post and then utilize these tools. If not, you won’t get the best organic SEO out of your blog.

3. Use Links

Every blog article you post should have some internal links (links to other pages on your website, including other blog articles that may be relevant to a referenced topic/term) and at least one or two external links (links to other websites with a relevant news article or informational resource).

4. Embed Videos

If you shoot videos on different subjects pertaining to your business, embed one of those video clips in your blog articles if they are relevant to the topic at hand. Sometimes, you can get in the habit of recording a simple video where you talk about the blog topic that’s being written about. Some people may prefer to watch the video. Others will read the article. Some will do both. Either way, it’s another way to grab attention and it also helps with SEO (especially if your video is properly titled and tagged).

5. Include a Feature Image

A feature image will act as a header which helps draw the reader into the article. It is also what will be featured on social media along with the article link—another way to draw more eyes to your blog posts. Use only stock photography that you have the rights to use (or take photos yourself) and rename the photo file to include the focus keyword and your company name.

6. Share on Social Media

Whether your blog is set up to autoshare any blog posts you make or you have to do it manually, make sure every blog post is shared as a link (along with that feature image) on all your social media pages. You may also consider boosting the post if you really like the content and think it will attract new customers.

7. Write Quality Content

This tip should probably be #1 on the list because it’s so obvious. If your going to have a business blog, make sure that you write quality content that is interesting, informative and engaging. Otherwise, what’s the point?

8. Proofread!

Take the time to proofread your blog articles before they post, or have someone else you trust (someone who knows how to write) proofread it for you. Typos and grammar mistakes will turn off many readers and you’ll immediately lose some professional credibility.

9. Strategize

Don’t just write about random thoughts or opinions that come to your mind. Give each article some thought and really invest your time in writing a good, relevant piece. Do research if you need to and create a content calendar at the beginning of the month to you have a strong strategy going into each article you write.

10. Hire a Professional

Last but certainly not least, consider outsourcing your blog to a professional blog writer who will offer the expertise and insight to make sure the job gets done right. It’s one less burden on your shoulders if you struggle finding time to keep up with your blog. More importantly, it’s about getting the most out of your business blog by hiring someone who knows what they are doing.

These are a few tips that should help you maximize the effectiveness of your business blog. For more information about NextGear Marketing‘s affordable blogging services for small businesses, contact us today.

Onward and Upward!

Unfortunately, I’ve been very lax on keeping up with my blog lately. 2019 has already been a busy year. I’ve been putting a lot of effort into growing the business and signing on new clients. It’s an exciting time and I look forward to what the rest of this year has in store.

Looking forward is my theme right now. If you are not looking to grow and improve, then what’s the point? As a business owner, you should always be looking for new opportunities to expand. One thing that’s always worth reviewing is your marketing system. What is your budget for the year? What are you hoping to accomplish through marketing? What new ideas can you implement to improve your marketing efforts?

If you don’t already have a blog for your business, now is the time to start one. It’s a great way to improve organic SEO for your website while also engaging past and current customers with strong content. If you do have a blog, make sure you are getting the most out of it with regular posts, SEO strategies and unique content.

The other area where you want to look for more opportunities is social media. As new social platforms develop and other classic ones like Facebook, Twitter, LinkedIn and Instagram continue to evolve, it’s important to keep up with the times and understand everything that you can do with these services. Between targeted ads, boosted posts and regular activity, you can really reach a lot of people without having to spend an arm and a leg.

Considering newspaper and magazine ads will cost you hundreds—if not thousands—of dollars to run, that same kind of budget spent on blogging and social media marketing can generate so many exposures and leads. It’s also a more targeted approach that ensures your marketing is being seen by the people most likely to use your products or services.

Even if you are already very active with your blog and social media, there are always more ways to utilize these resources and keep expanding on your approach. Keep looking for ways to improve and grow your business and your marketing plan. It’s amazing what you can accomplish when you really set your eyes on success.

For help with your marketing or for a blog consultation, contact NextGear Marketing today for more information.