In the news industry, there’s always a question of what is “newsworthy.” The answer may depend on the type of media outlet and the audience they are trying to reach. The same is true when it comes to your blog. So, how do you determine what is “blogworthy” for your business?
Blogs are powerful marketing tools, and there are a lot of different topics that you should consider blogworthy. In fact, there’s a lot more you could be writing about than you realize. Any news or information that relates to your company, your customers, your industry or your community should be considered for a blog post. In this article, we’ll share a few specific ideas that should help you get more active on your blog.
Here are some blogworthy topics to consider:
1. Products and Services
From time to time, you’ll want to feature stories about different services or products that you offer. Frame them as informational articles (consumer tips, how-to, product reviews, etc.) and then relate the article back to your business. If you offer a warranty or any special services, feature them in your blog.
2. Employee Profiles and New Hires
Employee profiles are great ways to show a bit of your company’s personality and give customers a sense of who they are dealing with. They also make your employees feel appreciated. Do feature articles about current employees and write introductory profiles any time you hire someone new.
3. News and Awards
If something interesting happens at your company, it could be worth blogging about. Certainly, any time you get a new certification or award, it should be featured in an article. If your business is celebrating its anniversary, you can write a story about it and include some history about the company.
4. New Equipment
Did you get a new piece of equipment that will help you improve your products or services? Write a blog about it and show how it will better your business.
5. Customer Testimonials
Turn positive customer reviews into full blog articles. At NextGear Marketing, we do testimonial-based blogs more often than any other topic because they work on so many levels.
6. Community Involvement
If you are involved in the community in any way (charitable organizations, special events, sports team sponsorships, etc.), be sure and feature it in a blog. Include information about the organization, why you got involved and how you are contributing.
7. Industry Training
If you ever attend any industry conventions or training seminars, write a review of the event and post it on your blog.
8. Employment Opportunities
Do you have a job opening? Post it on your blog and provide descriptive job details.
9. Vendor Features
If you have vendors that you work with regularly, do a feature article about them, show how your relationship has developed and discuss why this vendor is helpful to you and your customers.
Are you offering any current sales or special promotions? That’s another great blog article right there!
This is just a short list of ideas to consider when thinking about blog topics. Really, there is no end to what you can write about as long as you make the story relevant to your company and your customers. If you do that, you’ll be amazed at how powerful your blog will be.
For more information about blogging for your small business, contact NextGear Marketing today for a free consultation.