What is Blogworthy?

In the news industry, there’s always a question of what is “newsworthy.” The answer may depend on the type of media outlet and the audience they are trying to reach. The same is true when it comes to your blog. So, how do you determine what is “blogworthy” for your business?

Blogs are powerful marketing tools, and there are a lot of different topics that you should consider blogworthy. In fact, there’s a lot more you could be writing about than you realize. Any news or information that relates to your company, your customers, your industry or your community should be considered for a blog post. In this article, we’ll share a few specific ideas that should help you get more active on your blog.

Here are some blogworthy topics to consider:

1. Products and Services

From time to time, you’ll want to feature stories about different services or products that you offer. Frame them as informational articles (consumer tips, how-to, product reviews, etc.) and then relate the article back to your business. If you offer a warranty or any special services, feature them in your blog.

2. Employee Profiles and New Hires

Employee profiles are great ways to show a bit of your company’s personality and give customers a sense of who they are dealing with. They also make your employees feel appreciated. Do feature articles about current employees and write introductory profiles any time you hire someone new.

3. News and Awards

If something interesting happens at your company, it could be worth blogging about. Certainly, any time you get a new certification or award, it should be featured in an article. If your business is celebrating its anniversary, you can write a story about it and include some history about the company.

4. New Equipment

Did you get a new piece of equipment that will help you improve your products or services? Write a blog about it and show how it will better your business.

5. Customer Testimonials

Turn positive customer reviews into full blog articles. At NextGear Marketing, we do testimonial-based blogs more often than any other topic because they work on so many levels.

6. Community Involvement

If you are involved in the community in any way (charitable organizations, special events, sports team sponsorships, etc.), be sure and feature it in a blog. Include information about the organization, why you got involved and how you are contributing.

7. Industry Training

If you ever attend any industry conventions or training seminars, write a review of the event and post it on your blog.

8. Employment Opportunities

Do you have a job opening? Post it on your blog and provide descriptive job details.

9. Vendor Features

If you have vendors that you work with regularly, do a feature article about them, show how your relationship has developed and discuss why this vendor is helpful to you and your customers.

10. Promotions

Are you offering any current sales or special promotions? That’s another great blog article right there!

This is just a short list of ideas to consider when thinking about blog topics. Really, there is no end to what you can write about as long as you make the story relevant to your company and your customers. If you do that, you’ll be amazed at how powerful your blog will be.

For more information about blogging for your small business, contact NextGear Marketing today for a free consultation.

 

How to Write a Meaningful “About Us” Page on Your Website

No matter what kind of business you have, it is vital that consumers have an understanding about what you do or what you sell. However, what is often overlooked by many is the need for showing a little personality. Today’s social media driven consumers want to know who they are doing business with and what your company is all about.

Every website should have an “About Us” page. You can use a lot of the same text (though we recommend mixing up the wording a little) on your social media pages, Google page and other online listings. Now, the page doesn’t need to be titled “About Us.” It could be “Our Story,” “The History of [insert company name here]” or something else along those lines. Whatever you title it, it should be a nice overview of your company, a brief history, an introduction to any key owners or management, and some philosophy on the way your company approaches business.

Let’s look at each of these components individually:

  1. Company Overview

This is as straightforward as it sounds. You want to introduce what your company does. What kind of products do you sell? What kinds of services do you offer? Where are you located? A consumer is visiting your site to find out more about you. Most of this core information (products, services, etc.) will be found throughout your website and you will want to get your primary points across wherever possible. So naturally, what you do should also be a key element of your “About” page.

2. Company History

This section may be more in depth for some companies because not everybody has a long history. The longer you’ve been in business, the more you should expand on this part of your story. Talk about how the company started (and who it was started by, if relevant). Discuss any product/service evolution that has been made over the years. Just tell a nice story about the roots of your company and how it has grown into what it is today.

For those newer companies with less of a history to speak of, you can still add a lot of credibility to your business by discussing how the company started, who started it and why.

3. Company Leaders

This section should flow naturally from the history of the company. In many cases (especially small businesses), the person or people who started the business are still the key players today. Otherwise, there may be key people in management that need to be highlighted. Whoever you talk about, provide a brief introduction. Talk about their roles within the company and their professional backgrounds as they related to your business. By showing who the key players are in your company, it will help consumers better relate to your business.

4. Company Philosophy

This is where featuring company leaders will help. It’s always easier for a consumer to digest a sales or service philosophy when embodied by a person who represents the organization. Including some quotes from the leaders is a good approach.

Beyond that, you want to showcase what the company is all about. What do you stand for? What is your approach to sales, service or product manufacturing? How do you help your customers? If you have a slogan, this is a good time to explain what it means and why you use it. If you have a mission statement, you can also share that.

When you cover these four primary bases, you will have a more effective and powerful “About Us” page. You will have given consumers a positive feeling about your company and ultimately it will help them feel more comfortable in doing business with you. Also, the content will be good for SEO, especially if you incorporate some key words and phrases throughout the page.

If you have more questions about how to write a better “About Us” page for your small business, or if you’d like our help in writing a custom story for your company, contact NextGear Marketing today. We’d love to help you share your story!

ATRA Powertrain Expo 2016

This past week, Keith Lindsey of NextGear Marketing attended the annual ATRA Powertrain Expo conference in Las Vegas. It was held at the Paris Las Vegas Hotel & Casino from October 27 – 30.

This represented our first year visiting this fantastic conference that brings together so many influencers in the transmission industry. From shop owners and trainers to parts manufacturers and other vendors in this marketplace, it was a great opportunity to network and get the NextGear Marketing name out there.

“This year, I primarily went to attend the two trade show days on Friday and Saturday,” Keith says. “I was impressed at all the displays and got to meet so many great people in the transmission industry. I look forward to attending next year’s event and hopefully having a booth of our own at the trade show.”

In addition to the trade show, the Powertrain Expo featured many different training seminars geared toward both management and technicians. We spoke to some of our clients who attended some of the training sessions. “Several people from our shop come out here every year,” says Mario Jauregui, owner of Ralph’s Transmission in Modesto, CA. “There’s so much great information to learn and it’s always nice to see all the new trends that will affect the way we do business in the coming years.”

Did you attend this year’s ATRA Powertrain Expo? What did you think? Let us know.