How do you know if your web content is good? A significant rise in your search engine rankings can take a long time to develop and you don’t always get direct feedback from customers. In other words, results aren’t always immediately measurable. You have to be patient and remain faithful in your approach.
If you are taking the right approach to your web content, it is making a positive impact whether you can see it or not. So what is the “right” approach? Let’s look at five primary strategies you should be utilizing.
1. Quantity
Indeed, if you have a lot of content on your site, it’s good. It gives more ways for people to find you through web searches and it gives visitors a reason to spend more time on your site jumping from page to page.
2. Quality
Quantity is good, but you also have to focus on quality. Your content should be well written and make salient points. If you have a lot of sloppy content, misspellings and bad grammar, it can make you look bad in the eyes of consumers. All of your content must also be unique. That’s a more detailed topic of discussion, though, so click here to read more about the importance of unique content.
3. Frequency
I use the term “static content” in this article’s title because many business owners think they can just put up a website (even if it has a ton of content to begin with) and leave it be. You need to regularly add fresh content and/or make edits to existing content from time to time. A regular blog is a fantastic way to add a lot of good, relevant content. However you do it, new and “dynamic” web content will naturally give your SEO a strong boost.
4. Relevance
Get into the minds of your customers and write content that relates to their needs, fears and desires. If it’s relevant to what they are thinking, your content will resonate more with the people who actually visit your site. Remember, getting them to your site through searches, social media or other means is only one half of the battle. You still need to convert them into actual customers!
5. Focus
When it comes to individual blog posts and specific site pages, keep your writing focused on the subject(s) at hand. This makes it easier to work in strategic keyword placements and search tags. If the content is all over the place in one section or article, it won’t relate as well to the readers and it won’t register as high with the search engines.
These are just a few of the most important strategies you should be implementing when it comes to your company’s blog and website content, in general. To learn more about how custom content can help your business boost SEO and convert more customers, contact NextGear Marketing for a free consultation.
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