The Top 8 Reasons to Hire NextGear Marketing to Manage Your Blog Content

I try not to get too salesy on this blog, but I am running a business and sometimes a little self-promotion is in order. If you have a business, you need a good website with a good blog. NextGear Marketing offers business blogging services that are affordable and effective. Let’s look at the top reasons why you should outsource your blog to us:

1. Affordability

Having a weekly blog written and managed by NextGear Marketing is a lot more affordable than you think. We offer different frequency plans to suit your budget and blogging needs. Call me at 714-348-0642 for current pricing.

2. Expertise

You could hire a part-timer or delegate the blog management to an existing staff member, but you are losing out on specialized expertise in the art of business blogging.

3. Search Engine Optimization (SEO)

Having a blog means better organic SEO potential. You will have new content added to your site regularly and the content will be optimized for search engines and social media appeal.

4. Better Customer Engagement

A blog is not only about SEO, it is about engaging the potential customers who do read it. You will gain more regular site visitors, social media followers and customer conversions with a professional business blog.

5. Personal Service

I oversee every client’s blog personally. If you ever have a question, concern, revision, idea or anything you need to discuss, you can call or email me at any time. I’m always happy to help and will customize the plan and service to meet your specific preferences.

6. Custom Work

Every blog post written is done fresh to minimize repetitive/plagiarized content. There is no copying and pasting here. This is another benefit that helps with your overall SEO appeal.

7. Behind-the-Scenes Benefits

There’s a lot more to a blog post that you do not see in the article itself. There are meta descriptions, titles, SEO tags, keywords, links and many other components that go into an good business blog. These will all be handled for you to make your blog as effective as possible.

8. Variety of Posts

At NextGear Marketing, we don’t just do one type of blog post. We write articles on a wide variety of subjects pertaining to your business. We’re talking about service/product features, employee profiles, industry news and events, general information topics and more. A well-rounded blog is a better blog.

These are just some of the best reasons to make NextGear Marketing your business blog provider. Contact us today through this link or call me personally at 714-348-0642 for more information about all the blogging, web content and general marketing services we can provide.

Declare Your Independence!

I hope everyone had a great 4th of July!

Many clients of mine are small, independently owned businesses. They are run by families and local entrepreneurs, and in many cases, they are up against large franchises when it comes to marketing.

You may not ever have the same kind of marketing budget as a large corporation, but if you are smart with your strategies you can get the most out of your advertising and compete for local market share in your community.

Market with an Independent Message

One sound method is to embrace your independence and use that to your advantage in marketing. Build marketing messages and an overall brand strategy around the fact that you are locally owned and operated. If it’s a family-run business, highlight that fact as often as possible. Position yourself against the big names rather than trying to keep up with them. When you declare your independence like this, you might be amazed at the results.

Local Support

When I am writing blogs or other personalized web content for my clients, I make sure to mention often when they are independently owned. Though some people will prefer to work with the the big brand names in town, many will prefer to support local businesses. Tap into what those people stand for—and more importantly, show what you stand for as an independent business—and it will be a strong marketing message.

If you do it right, promoting your independent spirit will really help position you as a local alternative to the bigger, faceless corporations.

A Personalized Approach

To learn more about personalizing your marketing and building a stronger brand message with your blog, web content and other advertising, contact NextGear Marketing today. Let me help you get the most out of your small business marketing plan!

Making Mountains Out of Molehills

We’ve all heard this saying: “Don’t make a mountain out of a molehill.” It’s good advice (most of the time) to not overreact or blow things out of proportion.

I’m getting ready to embark on a vacation to the Lake Tahoe area along the California/Nevada border. It’s right in the middle of the Sierra Mountains and it is truly a beautiful place. So, you could say I have mountains on my mind right now and that’s the inspiration for this post.

The Problems with Overreaction

When it comes to marketing, it is very important not to overreact to negative occurrences or to build something up as bigger than it really is. However, you can eventually make mountains out of molehills in a marketing sense. I’ll explain that later, though. For now, let’s look at the problems with overreaction as it relates to managing a marketing campaign for your business.

First, there is the concern of overreacting when something bad happens (or nothing happens at all). You put out a good marketing campaign and work hard to put good strategies and materials in place. However, you get one negative response or no responses immediately. The worst thing you can do is panic. Remember, most marketing is a long-term process that takes time to build up and catch on.

If you overreact right away by pulling the plug on the campaign or changing to a radically different direction, you may never see the results you are looking for. Yes, it is important to study the data and responses that come in to see what is working and what is not. Then, you can fine-tune and adjust your marketing efforts over time to produce the best possible return on your investment.

Blowing Things Out of Proportion

Next, there is the hazard of blowing something out proportion. Let’s say you are just getting started on your social media campaign and building up your Facebook following. It will take some time and a lot of effort to get as many followers as you desire and to keep them engaged. However, a good Facebook campaign will not be all you need for a successful business. It is just one facet of your overall marketing plan. In other words, don’t invest all your time in just one direction. Today’s marketing is all about diversity and reaching potential customers from as many angles as possible. Put the work in to make your Facebook page great, but be careful not to overlook all your other marketing opportunities through various media. Good marketing takes both a “big picture” perspective and a “small picture” attention to detail to be effective.

How to Make Mountains Out of Molehills

Lastly, I mentioned that you can actually make a mountain out of molehills, and that ties in directly with my previous point. A good marketing campaign will incorporate many different media and a comprehensive strategy. If each component of your marketing plan is considered a “molehill,” you can eventually build them up together over time and you’ll end up with a “mountain” of a business. McDonald’s began with just one little burger shop and look where they are today.

This will give you all something to think about while I am away enjoying the mountains. If you have any questions about marketing or need help with your online or print marketing campaigns, contact NextGear Marketing today. We’re here to help you take your business to the next level.

Hiring a Professional Blogger is Cheaper than You Think

There are several reasons why a business doesn’t maintain a weekly blog.

  1. They don’t know what they are doing.
  2. They don’t have the time or manpower to devote to it.
  3. They start a blog, but eventually it becomes less of a priority.
  4. They think hiring an outside provider will be super expensive.

I’ve seen all of these situations. Some business owners never bother to set up a blog despite all the benefits of having one (SEO, customer engagement, social media interaction, dynamic site content, etc.). Or, they set one up with the best of intentions only to let it fall by the wayside after a couple months. Before long, it is just sitting there collecting what I like to call “digital dust.”

Why You Should Outsource Your Blog

I know there are probably a lot of business owners who would prefer just to shop out their blog and let a professional writer manage it from week to week. It makes sense to do this because you are getting the blog written and tagged for SEO by someone who knows exactly what they are doing. There is a lot of strategy involved in a well-done business blog, so it pays to have a professional doing the work for you.

However, I also know there are plenty of business owners out there afraid to call or email us to ask about NextGear Marketing’s blog management services. It is true that I do not list the prices on this website because things change and I don’t want any listed prices to get outdated.

How Much Does it Cost?

However, as of the time of this article (May 2018), you can get a professional weekly business blog written for your company for just $299 a month (Standard Package). You won’t find many experienced part-timers willing to work for that kind of money. And, having one of your full-time staff members devote their time to a blog will probably cost you more when you factor in their overall salary, benefits and so on.

Hiring NextGear Marketing to write your blog is a very affordable option for a dedicated professional service. It’s also tax-deductible as a business marketing expense. There are no contracts with us, and you can cancel your service at any time. It really is that simple!

How it Works

Now, it is important to note that this price is based on you already having a blog set up on your website and that administrative access can be granted to NextGear Marketing in order to manage everything that needs to be done for each weekly blog post. First, contact your web developer to make sure a blog can be set up. For most, this will not be a problem. If not, we can help set up an outside blog site or build you an all-new site optimized for blogging.

The point is that outsourcing your business blog is much more affordable than you may realize and we’ll do all the hard work for you. NextGear Marketing also offers different blog and web content management plans, including two posts a month or as many as eight posts a month. Call for pricing.

Contact NextGear Marketing today for more information about our business blogging services.

Don’t Be Afraid to Take Marketing Risks

Happy Friday the 13th everyone! Every time one of these dates rolls around, we all feel that little chill running down our spines thinking about Jason running wild at Camp Crystal Lake.

It’s okay to be afraid of machete-wielding maniacs, but when it comes to your marketing, fear should not be a deterrent. Now, of course you don’t want to go broke trying every marketing idea you can think of and hoping one sticks. However, you shouldn’t be afraid to try new things and take a few marketing risks from time to time.

Perhaps it’s exploring targeted ads, boosted posts or sponsored posts on social media to try and increase website traffic or direct response activity. Maybe it’s time to rethink your website approach. Consider rewriting some of your core content to freshen things up or start up a business blog. Maybe you already have a blog but you play it pretty safe. Take a few chances, talk (carefully) about controversial topics relating to your industry and see what you can do to get more eyes on your articles while also sparking more online conversations.

Also, don’t give up right away if something doesn’t generate immediate results. Most marketing efforts take time to produce meaningful returns. Give it some time to marinate and make adjustments as needed to fine tune your approach with any given medium you are exploring.

There is always something new to try when it comes to marketing, so don’t be afraid to take a few risks from time to time. You just might discover a game changer.

For help with your marketing approach and a web content consultation, contact NextGear Marketing today!

Are You the Master of Your Marketing?

Last week, I was excited about Opening Day of Major League Baseball. This weekend is another one of my favorite sporting events of the year, The Masters. Whether you are a golf fan or not, this is a captivating tournament where the star of the event is usually the course itself.

Augusta National Golf Club is one of the most famous golf courses in the world, and for good reason. It is an exceptional design and it is simply gorgeous thanks to pristine conditioning, a beautiful natural setting and excellent landscaping.

Augusta National opened in 1933 and it has stood the test of time. However, it has also evolved with the times. The course has been lengthened to keep up with the modern game and technological advances in clubs and balls. It has been through some renovations and certain details have been tweaked over the years. New trees have grown and matured while some significant trees have been lost during storms. Though things have changed, the course’s spirit has always remained the same.

There is a marketing lesson to be learned here. Even the best golf course in the world has evolved over time. Even if you started your business with the best marketing plan ever, it will get outdated. Things change and new marketing opportunities sprout up regularly. With the evolution of technology, these evolutions will only continue to speed up.

As a marketer, you need to be adaptable. You need to change with the times and take advantage of every opportunity presented to you. At the same time, you don’t want to lose your spirit. This is your brand message and it should remain consistent no matter what media you are using to market your business.

To be successful, you have to evolve without compromising your integrity. Never lose sight of what makes your business successful in the first place, but always be looking for new ways to improve, adjust and add to your marketing campaign. Set aside time throughout the year to take stock of all your marketing efforts. Keep what is working. Remove or adjust what is not working and don’t be afraid to try some new things to see if they will work. Continue making adjustments and never rest on your laurels. Marketing is something you can never truly “Master” because it’s continually evolving, but if you put in the effort you can effectively evolve with it.

For help with your small business marketing and content, contact NextGear Marketing today.

 

It’s Time to Play Ball!

Today is Opening Day in Major League Baseball! It is one of my favorite days of the year, and it’s pretty much a national holiday in my eyes. Spring training is complete, the rosters are set and the teams are ready to take the field (weather permitting in some parts of the country).

April is Already Here!

From a business perspective, the start of the baseball season is a stark reminder that we’re already a quarter of the way through 2018. Three months have passed! It’s a good time to think about all your New Year’s Resolutions and your business plan. How well are you doing on those goals? Where is there room for improvement? What do you need to do to make the next three quarters as successful as possible?

Swing Hard

When it comes to your marketing plan, now is the time to make sure you get off the fence and onto the playing field. Perhaps that means being more active on social media. It may mean starting a business blog—or at least ramping up your efforts on the blog you started at the beginning of the year yet has already fallen by the wayside. It could be time to revisit your website content and assess how everything have performed so far in 2018.

The point is it’s time for you to play ball and position your business for success in April and beyond. Don’t let another year slip by without positive steps forward. Take a hard look at what you’ve done so far this year, re-assess your goals and take action to achieve them.

Your Marketing Coach

If you want professional help with your business blog, web content or marketing strategy, we’re here to help. Contact NextGear Marketing today for a no-obligation consultation and marketing review.