Sealing the Deal

I’ve been very busy lately working to sign on new clients and keep growing my business. It’s never easy, but the effort must be made to keep progressing.

As good as I am at marketing, my sales skills could use some refinement. I tend to like letting my work speak for itself. I like to provide information and education to help my clients make decisions on how they want to proceed. Sometimes, however, it takes a more aggressive “closer” mentality to get a contract locked in.

This is something a lot of small businesses and contractors struggle with. You could have the best marketing plan in the world that attracts a lot of attention for your business or generates plenty of good leads. Then, it’s a matter of sealing the deal.

In addition to great marketing, you need a good sales presentation, quality products/services and follow-up system to really keep expanding your business the right way.

Sales

It’s nice to be able to get people in the door, but it’s no good if you can’t get them to buy anything. Some people are naturally great at sales, but not so good at marketing. Then, there are people like me who are better at marketing than sales. Ultimately, you need to have both areas covered to be truly successful. You need to attract them to your brand and your business offerings. Then you need them to actually purchase something, whether it’s a service contract or physical products.

Product and Services

Next, you need good products and/or customer service. Your marketing and sales efforts might get someone to buy something. Unfortunately, if what they buy is less than satisfactory, it will lead to failure in the long run. They might write negative reviews or never buy your products again. When it comes to customer service, you want to provide a quality experience that builds trust and positive feelings. This can lead to repeat customers and positive word-of-mouth that will go a long way in building your business.

Follow-Up System

Last but not least, you need a good follow-up system to stay in touch with current and past customers. The idea is to stay in front of them and continue a positive relationship. This way they don’t forget about your business. Most importantly, it can generate more repeat customers and more referral business. Never be afraid to ask for referrals. Most small businesses depend on repeat and referral customers. A good follow-up system and messaging will make a huge difference on this front.

This is a pretty simplified view of this concept, but the point is what starts with good marketing needs to continue with the sales, products, services and follow-up that you provide. When all these elements are working together, you can build a better small business and keep achieving growth year after year.

For help with your marketing and follow-up systems such as email campaigns, direct mail and social media strategies, contact NextGear Marketing today.

Attitude is Everything

I’ve talked some about my passion for golf on this blog, but I haven’t really talked about one of my other passions: disc golf. Though they share a name and some similar rules/terminology, these are actually two pretty different sports. They are equally fun and frustrating at the same time, though.

I’ve been playing regular golf my whole life. Disc golf is a more recent obsession I’ve taken up in the past few years. It’s more affordable to play, there’s a quicker learning curve and it provides a great form of exercise—not to mention the camaraderie of playing with friends and the relaxation of spending quality time outdoors. There is a huge disc golf culture that most people aren’t even aware of, which means there are a lot of competitive events.

Between weekly clubs at different local courses, monthly tournaments and bigger annual tournaments, you can probably play some competitive form of disc golf just about 365 days a year here in Southern California. This year, I have been playing in more big tournaments. I still participate in the lower “recreational” or “intermediate” amateur divisions, but it is good experience.

I used to get frustrated and angry when I didn’t play well, especially in competitive settings. This year, though, I’ve really been working on my attitude while out on the course. I have to remind myself I’m not playing for the world championship, and at its core, disc golf is meant to be a fun sport. I don’t need to take myself too seriously or beat myself up when I make mistakes.

As I’ve adopted a more positive attitude. A lot of this comes from playing in my local weekly league out here in Palm Desert. It’s a really fun group of people and everyone encourages one another to play well. I’ve been able to apply some of this positive energy when I play in bigger tournaments. Though I have yet to win anything significant, I see the progress happening as I finish higher and higher in each event.

Having the right attitude is part of disc golf, as it should be for any sport or activity you participate in. I’ve been working personally on having a better attitude with my business and that has enabled me to keep it growing throughout the year. I still have plenty of growth ahead of me, but it’s important to recognize progress and keep focusing on the positive.

I share my little disc golf story to hopefully encourage anyone reading this blog to stay positive. This is a mindset that will benefit you in life and in business. As a small business owner, it’s easy to get down, frustrated, panicked, etc. and be swallowed up by the negative energy. It also helps to surround yourself with positive people.

For help with your small business marketing and web content, let NextGear Marketing point you in a positive direction. Contact me today to learn more about my affordable writing/design services and custom blog plans.

I’m Living Proof Why You Should Outsource Your Blogging

I’m pretty transparent about the fact that I’m not as active on the NextGear Marketing Blog as I’d like to be. My first priority every week is making sure all of my clients’ needs are taken care of. In addition, I am always working to find new business. Then, if I have time I will put together a blog article like I’m doing right now.

My own situation is comparable to that of many small business owners. You have a lot of things to worry about and blogging often becomes an afterthought. Having someone in-house to manage the blog is nice if it’s a clear part of their job description. However, they may not have the proper writing skills or SEO knowledge that a professional blogger can provide.

In most cases, business blogs are started with the best intentions and then things fizzle out. It becomes less of a priority as you stay busy with other important business activities. That’s why it makes sense to outsource your blog content management to someone who knows what they are doing and can keep your posts consistent. Believe me, if I had the resources to have someone else manage my blog, I would. Until then, my clients always come first and this blog is a secondary priority.

If you have the means (and I should mention a weekly custom blog package from NextGear Marketing is incredibly affordable), then outsourcing your blog management makes perfect sense. You can have an expert doing the research and writing the articles for you. The articles will be optimized for SEO and ready to share on social media for additional engagement. All the heavy lifting is done for you and it won’t cost you much. It really is a win-win situation.

To learn more about professional blogging packages from NextGear Marketing and for examples of the weekly blogs I manage for all my happy clients, contact me today.

Do As I Say, Not As I Do

I can’t believe we’re already almost a third of the way through 2019! I have been focusing on taking care of my clients and trying to grow my business. Sadly, that has left me neglecting one thing that can really help build my business: the NextGear Marketing Blog. That is why I want to make sure and remind any of my followers to sometimes do as I say and not as I do.

A Cautionary Tale

My own story is the perfect example of what a lot of small business owners do when it comes to their own blogs. They are good about it at first, but then it slowly becomes less easy to keep up with. Before long, it’s not a priority at all. I am so focused on taking care of my clients and doing other business activities that I tend to ignore my own advice and neglect my own blog.

Following My Own Advice

I may want to consider outsourcing my own blog content because that is honestly the best way to keep a blog effective and to stick with a desired publishing schedule. My clients turn to me to handle the blogs for them. This means helping find topics, coordinating content calendars, writing the articles, posting the articles on their blog portals and doing all the back-end SEO work that is also required to make each article as searchable as possible. Some clients will also have me post links to each article on their social media pages for more integration.

That’s the advantage of outsourcing the blog to an expert. Let someone like me do all the dirty work and keep your blog content humming along with professional writing, SEO knowledge and organization.

Put NextGear Marketing to Work for You

I may not remember to do my own blog every week, but that’s because I am focused on the needs of my clients. Let me do the same for you. You can rest assured that NextGear Marketing is here to get the job done right, and the prices for monthly blog packages are much more affordable than you might think.

Contact NextGear Marketing today for more information.

Onward and Upward!

Unfortunately, I’ve been very lax on keeping up with my blog lately. 2019 has already been a busy year. I’ve been putting a lot of effort into growing the business and signing on new clients. It’s an exciting time and I look forward to what the rest of this year has in store.

Looking forward is my theme right now. If you are not looking to grow and improve, then what’s the point? As a business owner, you should always be looking for new opportunities to expand. One thing that’s always worth reviewing is your marketing system. What is your budget for the year? What are you hoping to accomplish through marketing? What new ideas can you implement to improve your marketing efforts?

If you don’t already have a blog for your business, now is the time to start one. It’s a great way to improve organic SEO for your website while also engaging past and current customers with strong content. If you do have a blog, make sure you are getting the most out of it with regular posts, SEO strategies and unique content.

The other area where you want to look for more opportunities is social media. As new social platforms develop and other classic ones like Facebook, Twitter, LinkedIn and Instagram continue to evolve, it’s important to keep up with the times and understand everything that you can do with these services. Between targeted ads, boosted posts and regular activity, you can really reach a lot of people without having to spend an arm and a leg.

Considering newspaper and magazine ads will cost you hundreds—if not thousands—of dollars to run, that same kind of budget spent on blogging and social media marketing can generate so many exposures and leads. It’s also a more targeted approach that ensures your marketing is being seen by the people most likely to use your products or services.

Even if you are already very active with your blog and social media, there are always more ways to utilize these resources and keep expanding on your approach. Keep looking for ways to improve and grow your business and your marketing plan. It’s amazing what you can accomplish when you really set your eyes on success.

For help with your marketing or for a blog consultation, contact NextGear Marketing today for more information.

Is 2019 the Year You Shift Your Blog into the NextGear?

Happy New Year everyone! It’s been a little while since I posted my last article, but the holidays kept me busy and it was a nice break. I hope everyone out there had a great holiday season.

Success in 2019

2019 is upon us. I hope to make this my best year ever and I expect all small business owners are looking to do the same. The new year brings new motivation to try new ideas, implement different strategies and seek out exciting opportunities for business growth. You have a fresh marketing budget to work with and it’s time to shift things into the NextGear.

Yes, that’s a purposeful play on words because NextGear Marketing is here to help you with your marketing needs. If you need custom content, advertising, print marketing, graphic design, consultation or copywriting, let us be your resource. Our rates are affordable and our service is personalized to your specific marketing objectives.

Business Blogging

At NextGear Marketing, one of our specialties is blogging for small businesses. If you already have a blog on your website, we can help you get the most out of it with custom-written articles, social media integration, links, tags and other effective SEO strategies. NextGear can manage your weekly blog (or whatever frequency you wish to post).

If you don’t have a blog, NextGear Marketing can get you started on the right foot with a custom blogging package. A good business blog will increase organic site traffic and improve SEO while engaging past, present and future customers with informative and relatable content.

You could task someone in the office to manage your blog, but are they content experts? Or, you could outsource your blog to NextGear Marketing and benefit from our approach at a fraction of the price it would cost you to hire someone on staff (and also much less that other larger marketing agencies would charge for a blog package).

Whether you want to get started with a great blog package or any other marketing needs you have, contact NextGear Marketing today for a no-obligation consultation.

Happy Holidays from NextGear Marketing!

This will probably be the last blog article I post this year. And unlike usual, this one will be short and sweet. This is always a busy time as I prepare for holiday travel and work extra hard to make sure all my clients’ projects are taken care of before I hit the road for a few days to visit family during Christmas.

I just wanted to take this opportunity wish everyone Happy Holidays and a Happy New Year!

Thank you to all my clients, friends, family and vendor partners for your support throughout 2018. It isn’t easy getting a small business off the ground, but each year is better than the last and I appreciate anyone who has helped with referrals and leads. On that note, if you know anyone out there in need of marketing help, especially when it comes to web content and blogging services, let me know or give them my information. Anyone can contact me directly through this site or you can email me at keith@nextgearmarketing.com

Otherwise, I hope everyone out there has a safe, happy and memorable holiday season and here’s to making 2019 our best year ever!