Blogging isn’t just a way for tweens to share their music tastes or discuss the latest pop culture trends. It is a very powerful business marketing tool that can help drive more customers your way.
Why should you blog? There are many reasons you should be doing it. And, there are many ways that blogging can benefit your business.
1. Search Engine Optimization (SEO)
First, let’s start with the obvious. Blogging is great for SEO. it is proven that regular blog posts with unique content and strategic keyword usage will help you rise in the search engine rankings. They provide what is known as “dynamic content,” which means fresh text that is also SEO-friendly. Regularly adding new content on your site adds appeal, both for return visitors looking for new information and for those discerning search engine algorithms that place value on updating content.
2. Social Media Appeal
Blogging is really great when tied with your social media accounts. Share the links from every blog you post on all your social media pages. Your followers will eat up the information you are providing. Plus, those additional inbound links are really good for, you guessed it, SEO.
3. Stay Connected with Your Customers
Like social media, blogging is a great way to stay connected with the customers and followers you already have online. It gives them a reason to keep coming back to your site. Your blog also helps give your company a “voice” and relatable personality, depending on the types of articles you posts and how they are written.
4. Enhanced Credibility
If you are providing a lot of information and insight on your business blog, it will help establish you as an expert in your industry. No matter how a potential customer finds your blog posts, they will see that you know what you are talking about and that you are good at what you do. Blogging provides a lot more business credibility than the more sales-oriented content of your advertising or other web pages.
5. Blogging Makes You Think
It isn’t always easy coming up with new blog topics every week or every few days, depending on how often you want to post. It makes you think harder about what’s happening at your company, what’s affecting your industry or what your customers may be interested in. This kind of extra thought can only be good for your business acumen.
6. Blogs Are Cost Effective
If you do the writing yourself, it can cost you little to no money to manage your own blog. If you hire a professional blog writing service like NextGear Marketing, you can get a fully integrated blog package for the price of a tiny black and white ad in your local newspaper. In today’s instant-online-information society, it’s safe to say that a blog will get you more bang for your buck than print advertising, which is expensive and has limited reach.
For more information about blogging for your business or for a free, no-obligation consultation with NextGear Marketing, contact us today!