So, you have a business blog or you are looking to start one? It’s important to continually be brainstorming topics and have article ideas that you can go to regularly. One of the most popular blog topic approaches is the “tips” article. In it, you share consumer tips on how to do something related to your business.
We deal with a lot of automotive repair shops at NextGear Marketing, so let’s use that service industry as an example. You could write many different articles featuring car care tips. Let’s say you write one about tire care. You would talk about checking treads, performing regular tire rotations, and so on. Seems pretty simple, right?
In actuality, tips articles are pretty easy to write as long as you know your subject and/or have access to good source information. So, let’s take a look at some useful tips for writing a good “tips” article:
1. Pick Your Topic
Forget that you might be an expert in your particular field. You need to think like an average person who might have questions about a particular topic. Think about questions you get asked regularly and that should generate some good topics you can use for a tips article.
2. Keep it Simple
Don’t pick a topic that is too complex and don’t get too crazy with your tips and explanations. If need be, breakdown a larger, more complicated topic into several tips articles.
3. Watch Your Language
We don’t mean avoid curse words (that should go without saying). We mean be careful with using technical language (unless you are a B2B company writing to industry insiders). You’ll want to incorporate some technical terms and keywords, which are good for building credibility and enhancing SEO. Otherwise, make sure you are speaking to your audience. If it’s an article written to the average consumer, write the tips in a way they can understand.
4. Use Verbs in Your Tip Titles
Remember, you are sharing tips. The subheads and titles of each tips need to be centered around verbs. “Do this.” “Don’t do that.” You get the idea.
5. Leave Them Wanting More
A tips article should include enough information and helpful tips to satisfy the reader. At the same time, you want to keep it simple and vague enough that they are left wanting more. This increases your chances of getting them to take action. Case in point:
We hope you find this article helpful. Follow these simple tips and you will be able to write a better tips article for your business blog. For more information about business blogging and blog topic ideas, contact NextGear Marketing today!