Last week, I was down at the Omni La Costa Resort in Carlsbad, CA. I was invited down there with a group of golfers to test out some new pieces of equipment. If you follow golf at all, you’ve probably already seen GolfBoards advertised. They have become reasonably popular in recent years. They are basically a single-rider motorized skateboard (with a handle) that will hold you and your clubs. They are fun to ride and I tried them out some time ago.
GolfBoards came along to break from golf tradition of walking or riding in a typical two-person golf cart. In addition to the GolfBoards, La Costa was also having some of us try out the newer Phat Scooters. These are basically two-wheeled motorcycles/mopeds that have a rack on back to strap your clubs onto. It’s a similar concept to the GolfBoard, but they are a bit easier to ride for people that may be older or less coordinated. At the same time, they are probably more dangerous because of the less stable two-wheeled design and heavier overall weight.
What’s the Point?
Anyway, the point of my story is that golf courses are starting to embrace these alternative modes of on-course transportation. It’s a way to generate some new business and revive interest in a sport that has struggled economically in recent years. Time will tell if these more “fun” rides will boost business, but at least they are trying something new in a sport that is generally stuck in its old ways.
This is a lesson that can be applied to any part of life. You should be willing to adapt, evolve and try new things. It’s what helps you grow, learn and keep a fresh perspective on things.
Applying the Same Philosophy to Marketing
This is also a very important marketing strategy to adopt. Just look at how the marketplace has changed in the past 10-20 years thanks to technology. Social media, smartphones/tablets and other innovations have completely changed the way a lot of consumers process information. This will only continue to evolve along with the trends and technology.
As a business owner, you must be willing to try new things and keep adapting the way you do business—as well as the ways you market your business. Stay on top of trends and try small-scale campaigns using different types of media and approaches. Eventually, you will be able to keep refining and maximizing your results. Odds are, by the time you perfect one strategy, a whole new marketing idea will come along and you will need to keep shifting your approach to keep up with the times. If you are proactive in embracing new ideas rather than reactive, you will see the difference.
The Time is Now
So, look at all the opportunities around you and start trying some new methods of generating business. They may not all work for you, but I guarantee some will work really well if you are committed and willing to adapt to ever-changing trends.
For a free marketing review, contact NextGear Marketing today. We’ll be happy to look at what you are currently doing and help you explore ideas about what you could be doing in the future.