The Top 8 Reasons to Hire NextGear Marketing to Manage Your Blog Content

I try not to get too salesy on this blog, but I am running a business and sometimes a little self-promotion is in order. If you have a business, you need a good website with a good blog. NextGear Marketing offers business blogging services that are affordable and effective. Let’s look at the top reasons why you should outsource your blog to us:

1. Affordability

Having a weekly blog written and managed by NextGear Marketing is a lot more affordable than you think. We offer different frequency plans to suit your budget and blogging needs. Call me at 714-348-0642 for current pricing.

2. Expertise

You could hire a part-timer or delegate the blog management to an existing staff member, but you are losing out on specialized expertise in the art of business blogging.

3. Search Engine Optimization (SEO)

Having a blog means better organic SEO potential. You will have new content added to your site regularly and the content will be optimized for search engines and social media appeal.

4. Better Customer Engagement

A blog is not only about SEO, it is about engaging the potential customers who do read it. You will gain more regular site visitors, social media followers and customer conversions with a professional business blog.

5. Personal Service

I oversee every client’s blog personally. If you ever have a question, concern, revision, idea or anything you need to discuss, you can call or email me at any time. I’m always happy to help and will customize the plan and service to meet your specific preferences.

6. Custom Work

Every blog post written is done fresh to minimize repetitive/plagiarized content. There is no copying and pasting here. This is another benefit that helps with your overall SEO appeal.

7. Behind-the-Scenes Benefits

There’s a lot more to a blog post that you do not see in the article itself. There are meta descriptions, titles, SEO tags, keywords, links and many other components that go into an good business blog. These will all be handled for you to make your blog as effective as possible.

8. Variety of Posts

At NextGear Marketing, we don’t just do one type of blog post. We write articles on a wide variety of subjects pertaining to your business. We’re talking about service/product features, employee profiles, industry news and events, general information topics and more. A well-rounded blog is a better blog.

These are just some of the best reasons to make NextGear Marketing your business blog provider. Contact us today through this link or call me personally at 714-348-0642 for more information about all the blogging, web content and general marketing services we can provide.

Should You Pay to Boost Blog Posts?

It’s a good question.

However, the answer—like so many things in marketing—is a bit more complex than just yes or no. It depends on your budget and your blog objectives. Let’s take a look at the pros and cons of boosting specific blog posts.

What it Means to Boost a Blog Post or Web Page

First, let’s review what it means to pay for boosting a post. Facebook and most other social media sites will allow you to boost any post. You can set a daily advertising budget and whittle down your target audience based on geography, demographics and identified interests. You could also use Google Adwords or other online advertising outlets to boost a specific page on your website. That could be a blog post you think is engaging, a targeted landing page or just your general home page. For this article, though, we’re just talking about boosting specific blog articles.

There’s no doubt that paying extra to boost a blog post will garner more exposure for that article. As long as you have an interesting headline and tease copy, you will get some click-throughs. If more exposure for your company is your primary goal, then boosted posts are worthwhile. You will get more visitors to your site and that’s a good thing.

On the other side of the coin, if your objective is to generate sales, you will probably want to focus your efforts on a call-to-action oriented landing page rather than a regular blog article.

The Purpose of Blogging

At NextGear Marketing, we don’t view business blogging as a direct sales tool. It’s a long-term marketing strategy, not a short-term solution that will get you a ton of calls overnight. Over time, your blog will help you build up your brand exposure, customer loyalty, industry credibility and, obviously, SEO appeal through engaging, substantive content that’s posted on a frequent basis.

A landing page will allow you to be more sales-oriented and focused on creating a call-to-action from the consumer. Next week, we will focus more on how to build an effective landing page.

Sales vs. Engagement

If your blog is too salesy, it just won’t be as effective. Yes, you definitely want to incorporate some call-to-action in the articles. Just follow our blog and you’ll see NextGear Marketing is always referenced with some sort of “contact us” line toward the end of each post.

That said, the quality of the content should always come first with a blog. It should be engaging and/or informative, otherwise nobody will read the articles and you won’t develop any consistent followers. Any call-to-action is secondary or should be subtly incorporated into the story. Though they will happen, you typically don’t want to expect a lot of direct sales to come from your blog. That line of thinking will lead to a poor blog strategy in our opinion.

So, going back to the original question. Boosting blog posts you think will garner a lot of interest from your customer base is a good idea if your main focus is to generate more exposure for your company. If immediate sales is the only priority, then come back to NextGear Marketing next week for insight on creating powerful landing pages.

Get More Bang for Your Buck with Blogging

“Traditional” print advertising is expensive. Running display ads in newspapers and magazines will cost you a pretty penny for sure. And yes, if executed well, print advertising can still generate great exposure and a good return on your investment.

If you can afford to run some targeted print advertising, we recommend it. However, many small businesses just can’t afford that type of marketing or it’s not targeted enough for the specific geographic or demographic audience they need to reach.

Blogging, especially when paired with good social media management, really is one of the most affordable forms of marketing. It will benefit your business on many different levels, from organic search engine optimization (SEO) that brings in new customers to engagement of past and present customers, which is good for repeat and referral business.

Best of all, it is not expensive at all to run an effective blog campaign. You can hire someone like NextGear Marketing for a few hundred bucks a month, which is WAY cheaper than just about any print, outdoor, direct mail or other forms of advertising you can run. With one of our cost-effective packages, you’ll have unique, targeted and optimized content written for your small business blog every week!

If you have the time and dedication, you can also manage your own blog. Just remember the content needs to be fresh and added on a regular basis. Putting up one generic post every few months will not cut it. Dynamic content is king and you must be proactive with your blog posts. Then, you need to share every post on your social media feeds and engage the people who follow you. You can also consider paying a little extra to boost specific posts on Facebook, Google Adwords and other online advertising.

A good blog gives you incredible bang for your marketing buck and it connects you with today’s (and tomorrow’s) more tech savvy customers. Don’t let your business get left behind.

For more information about blogging for your small business, or to set up a no obligation marketing consultation, contact NextGear Marketing today. And be sure to follow our weekly blog for free marketing tips and web content ideas.