When it comes to your web content, the term “copy and paste” should be one that never crosses your mind. This is true whether you are talking about static site page content or dynamic content such as your business blog.
What Do We Mean By “Unique?”
We’ve talked plenty on this blog about the importance of having unique content whenever possible. However, let’s delve a little deeper into the meaning of “unique” in this context. It doesn’t mean that every solitary idea, topic or piece of information you share has to be 100% original. Odds are, any topic you are writing about will have already been written about somewhere else online (multiple times).
The trick is to make it your own. Put your own spin on it. Add personal insight. Make the messaging relevant to your specific brand identity.
Above all else, never simply copy content from another online source and paste it on your website or blog. You can write about the exact same topic, but take the time to rewrite it and make the language unique to your site. Ultimately, the article may say the same basic things, but as long as they say it differently it will be well worth the effort.
Why Be Unique?
The algorithms used by Google and other search engines are extremely sophisticated. They can detect copied content (and even heavily plagiarized wording) from miles away and it can work against you. The more unique (yet still relevant) your content is to your site, the better your organic SEO appeal will be on search engines like Google.
The only time it is acceptable to copy and paste is when you are quoting another source, such as a customer review. Let’s say one of your customers writes a glowing review on Yelp. Feel free to share that on your website and attribute it to the source. Maybe even break up the quote and write a testimonial-based blog post. Even though the content may not be completely unique, the value of a strong (and genuine) customer review is worth its weight in gold.
Otherwise, avoid copying and pasting, as well as blog feed services that give you the exact same content as hundreds of other clients. Customize your content as much as you can and you will see the difference.
Content Services from NextGear Marketing
If you are interested in custom blog content for your small business, contact NextGear Marketing today. We’ll help you stand out with unique and engaging content that will boost your organic SEO and convert more customers.