Why You Should Share Your Blog Posts on Social Media

I’ve outlined the benefits of business blogging many times over on this site, but ultimately it comes down to two key purposes.

1. To boost organic SEO by having specific searchable content in each article, as well as by improving overall site SEO rankings that will drive more traffic.

2. To engage more past, present and future customers with interesting and/or informative content.

Focus on Engagement

In this article, I want to focus on the second benefit that is often overlooked or undervalued. If you write a really good blog and are consistent with posts, the best case scenario is that a user bookmarks your site and visits it often to see the new content you are posting.

However, this kind of site loyalty is rare, especially with small businesses. This means you need to be proactive about getting your blog articles out there to people who will be interested in the topics. The best way to do this is through social media.

Share Your Blog Links

A link to every blog article you post (along with any YouTube video, podcast or any other content you are creating) should be shared on each of your social media pages. Some blog management portals will include options to autoshare the articles on Facebook, LinkedIn, Twitter, Google Business and other social media. If not, it’s worth taking a few minutes to manually share the link on each of your pages.

This gets the content directly to your followers who you know are already interested in your business, your products or your services because they already took the time to like and follow your page. You should get more click-throughs to the blog articles and ideally also some engagement on the social media pages themselves. This will include likes, shares and comments. Speaking of comments, keep a close eye on all comments and respond to each one of them to improve the engagement even further. If a competitor or troll posts something nasty or negative, there are various ways to block users and hide/delete comments so you can keep the engagements positive.

You may also consider boosting posts and running targeted online ads to increase the amount of people who see the blog links.

Another method for sharing your blog posts is through email campaigns (e-news) targeted to past customers or prospect lists. This is another topic for another day, though.

Get More Out of Your Blog

The point is you took the time (or spent the money to hire an expert) to have great blog content written and optimized. Why just sit back and hope someone finds the articles? Get the links out  there on social media and through whatever means necessary. This increases the number of eyes seeing your blog and your website in general, which in turns boosts the organic SEO benefits even more.

With the right combination of SEO strategy and engagement techniques, you will get more out of your business blog and your business will benefit.

To learn more about business blogging and social media integration packages, contact NextGear Marketing today.

Onward and Upward!

Unfortunately, I’ve been very lax on keeping up with my blog lately. 2019 has already been a busy year. I’ve been putting a lot of effort into growing the business and signing on new clients. It’s an exciting time and I look forward to what the rest of this year has in store.

Looking forward is my theme right now. If you are not looking to grow and improve, then what’s the point? As a business owner, you should always be looking for new opportunities to expand. One thing that’s always worth reviewing is your marketing system. What is your budget for the year? What are you hoping to accomplish through marketing? What new ideas can you implement to improve your marketing efforts?

If you don’t already have a blog for your business, now is the time to start one. It’s a great way to improve organic SEO for your website while also engaging past and current customers with strong content. If you do have a blog, make sure you are getting the most out of it with regular posts, SEO strategies and unique content.

The other area where you want to look for more opportunities is social media. As new social platforms develop and other classic ones like Facebook, Twitter, LinkedIn and Instagram continue to evolve, it’s important to keep up with the times and understand everything that you can do with these services. Between targeted ads, boosted posts and regular activity, you can really reach a lot of people without having to spend an arm and a leg.

Considering newspaper and magazine ads will cost you hundreds—if not thousands—of dollars to run, that same kind of budget spent on blogging and social media marketing can generate so many exposures and leads. It’s also a more targeted approach that ensures your marketing is being seen by the people most likely to use your products or services.

Even if you are already very active with your blog and social media, there are always more ways to utilize these resources and keep expanding on your approach. Keep looking for ways to improve and grow your business and your marketing plan. It’s amazing what you can accomplish when you really set your eyes on success.

For help with your marketing or for a blog consultation, contact NextGear Marketing today for more information.

Happy Holidays from NextGear Marketing!

This will probably be the last blog article I post this year. And unlike usual, this one will be short and sweet. This is always a busy time as I prepare for holiday travel and work extra hard to make sure all my clients’ projects are taken care of before I hit the road for a few days to visit family during Christmas.

I just wanted to take this opportunity wish everyone Happy Holidays and a Happy New Year!

Thank you to all my clients, friends, family and vendor partners for your support throughout 2018. It isn’t easy getting a small business off the ground, but each year is better than the last and I appreciate anyone who has helped with referrals and leads. On that note, if you know anyone out there in need of marketing help, especially when it comes to web content and blogging services, let me know or give them my information. Anyone can contact me directly through this site or you can email me at keith@nextgearmarketing.com

Otherwise, I hope everyone out there has a safe, happy and memorable holiday season and here’s to making 2019 our best year ever!

Coincidence, Fate or Plain Dumb Luck?

So, a weird thing happened to me this week. On Monday morning, I noticed I had no hot water. When I went to go check on the hot water heater, I found it was leaking pretty badly. My landlord was on top of things and had someone come out to replace it the next day, though I am still working to get the closet all dried out and cleaned up.

This morning, I went to get a glass of water from my water cooler and noticed it was out of water. So, I put the new jug in only to hear a heavy dripping sound coming out the back of the cooler. Somehow, this stupid thing had also sprung a leak! Thank goodness I already had a lot of towels out from the other mess I was cleaning up earlier in the week.

So, within a few days of one another, both my hot water heater and my drinking water cooler had major leaks and got water everywhere. These are two completely different and unrelated pieces of equipment, though they perform similar functions (one making water hot, one making water cold) in my condo. What are the odds of this?

Can Luck Lead to Success?

It gets me thinking about things like luck, fate and coincidence. Sure, luck is sometimes involved in success. Happening to be at the right place at just the right time can be very beneficial. Whether or not you want to call that fate is more a matter of how you choose to look at things.

Ultimately, however, you have to go out and make your own opportunities in life and business. Just sitting back and waiting for things to happen is generally not going to get you very far.

Getting the Word Out

A lot of people think they can start a small business, set up a nice website and the business will just roll in naturally. This rarely happens unless you get the best word of mouth ever. You have to be proactive and get your name out there, whether it’s through digital marketing/SEO, social media, blogging, print advertising, billboards and so on. And yes, it helps to have really good word of mouth, too.

My point is don’t count on luck, fate or whatever cosmic forces you believe in to generate your business for you. And if you have a run of bad luck like I did this week, don’t let it get you down. Stay positive, get out there and make things happen for yourself!

Here to Help You Succeed

If you need help with your marketing campaign—especially when it comes to web content and blogging—NextGear Marketing is here for you. Contact us today for more information and to set up a no-obligation marketing consultation.

Why Your Small Business Needs a Blog

All businesses, big and small, can benefit from having a consistent blog. There are certain benefits that are universal, no matter how large your company is. A good blog will generate fresh content for the website, create more social media engagement opportunities, boost organic SEO properties and help convert more customers.

Small Business Blogging

I primarily work with smaller businesses. That’s partly because the larger companies and corporations can afford to have in-house marketing staff or a marketing firm that handles all aspects of their various print, web and social media campaigns. Mainly, it’s because I run a small business myself and understand the challenges you face. Smaller businesses are usually better off outsourcing their blog management because it’s a more affordable solution and they benefit from having a content marketing expert doing the work rather than trying to perfect the craft themselves.

Localized Benefits for Small Businesses

Ultimately, I think an effective blog will really help any small business in numerous ways. One of the biggest benefits in my opinion is being able to build a stronger local appeal. A big company likely already has a strong marketing presence across a wider geographic spread. A small business, on the other hand, is generally specifically targeting their local region.

Having a blog with proper SEO tags and links will really help your small business gain awareness in your local area, and that ultimately leads to better market share. You can compete more effectively on some level with some of the bigger franchise chains that are going to out-advertise you no matter how much you spend. You’ll also be stand out from other small businesses around you that may not have a good blog. The SEO, engagement and conversion results will continue to grow over time and put your company in a position to succeed.

In addition, blogging with a localized focus and proper social media integration will give you more customer engagement opportunities and develop stronger brand loyalty from those who know and trust your business.

Get More Out of Your Blog

If you have a small business, you need to have a nice website that includes a blog with regular posts. If you don’t have a blog yet, start one. I’ll be happy to help you out with that. If you do have a blog already, make sure you are regularly posting new content and articles to keep it from going stagnant along with the rest of your site. Last but not least, take advantage of the blog’s SEO capabilities, links and other beneficial features that will maximize the results.

Remember that you don’t have to be an expert blogger yourself to get the most out of your small business blog. You can hire one like NextGear Marketing for a very affordable monthly rate with no contractual obligations. Give us a try—even if just for a short trial period. You won’t be disappointed!

Contact NextGear Marketing to learn more about our small business blog and content management services.

Time to Follow My Own Advice

I’ll admit I haven’t been as consistent with my blog posts lately as I should be. It’s been a busy summer. I’ve been on the road a lot. My work time is primarily focused on taking care of my clients’ needs. In addition, I’ve been spending and extra time strategizing and implementing ideas to grow my business.

However, it’s important to remember that a blog is a business-building tool. It increases website traffic. It creates more social media engagement opportunities. It ultimately converts more customers.

How Often Should You Run Blog Posts?

For my blog clients, I typically recommend posting once every other week at the very least. Most of my clients run a blog post every week. Some go the extra mile with two a week. The important thing is being consistent with whatever frequency you choose. Posting a blog randomly any time you think of a good topic or just doing it “when you have time” is not a good plan.

I definitely want to follow my own advice and start being more consistent with my regular blog posts like I used to be. Or, I need to consider outsourcing it to someone who does have more time than I do.

Outsourcing Your Blog

That’s why businesses turn to me and NextGear Marketing for my blogging services. They don’t have the manpower, time, focus or dedication to keep up with their own weekly blog posts. They hire a professional blogger who knows how to maximize SEO potential, integrate with social media and create more customer conversion opportunities. Outsourcing blog management is a more affordable, effective and efficient solution to a necessary marketing activity in today’s technology-driven marketplace.

Stay In Touch

As my own blog inconsistency shows, my clients always come first. I put their needs way above my own. Yet, stay tuned to this blog and I promise to be better at practicing what I am preaching. I will continue to share good ideas and strategies for blog management, web content, social media, print/direct mail and all forms of marketing.

For more information about business blogging services and other marketing help from NextGear Marketing, fill out this contact form or call (714) 348-0642 to speak with me directly.

5 Simple Tips for a Better Business Blog

Having a blog for your business can be a powerful marketing tool. It will enhance your website’s organic SEO appeal, it will keep followers of your business engaged and it will help attract and convert new customers. Having a good business blog is easier than you think. Here are a few simple tips that will help you get the most out of your blog:

1. Keep Up the Frequency

Posting regularly is important, and try to stick with a regular frequency. Once a week is ideal, and aim for running your posts on the same day at the same time each week. Once every other week is adequate, especially if you are just getting acclimated to managing your blog. Twice a week is fantastic, but it can be tough to keep up with. Anything less than twice a month just won’t give you much impact, so that should be the minimum goal.

2. Use All the SEO Tools

Pretty much any blog management portal such as WordPress or whatever system your web host uses will have plenty of back-end SEO tools that you can utilize. Familiarize yourself with each and use them all. We’re talking about setting primary key words/phrases, tags, titles, meta descriptions, featured images, categories, etc.

3. Incorporate Calls to Action, But Don’t Be Too Salesy

It’s a good idea to plug in a call to action or two within your blog articles (“call us for more information,” “click here to sign up,” and so on), but be careful not to get too salesy in your articles. You can make strong points to support your business message, but lean toward being informative in your posts rather than making super hard sales pushes.

4. Utilize Links to Your Advantage

Internal and external links can be very beneficial in your blog articles. They help naturally with SEO, and inbound links especially can keep your readers engaged if they click through from one article on your site to the next.

5. Share Your Posts on Social Media

Social media is a great way to get new blog followers and your blog is a great way to keep your social media followers engaged with regular content, comments, likes and other important activity. Share a link to each blog post you write on all your social media pages.

When it comes to running a successful business blog, these simple tips are just the beginning. The more advanced you become, the more powerful your blog will be. If you need help with your blog and want to hire a business blog management specialist to ensure the job gets done right, contact NextGear Marketing today. Writing effective and engaging business blogs is what we do best. We’re here to help you shift your business into the next gear!