5 Simple Tips for a Better Business Blog

Having a blog for your business can be a powerful marketing tool. It will enhance your website’s organic SEO appeal, it will keep followers of your business engaged and it will help attract and convert new customers. Having a good business blog is easier than you think. Here are a few simple tips that will help you get the most out of your blog:

1. Keep Up the Frequency

Posting regularly is important, and try to stick with a regular frequency. Once a week is ideal, and aim for running your posts on the same day at the same time each week. Once every other week is adequate, especially if you are just getting acclimated to managing your blog. Twice a week is fantastic, but it can be tough to keep up with. Anything less than twice a month just won’t give you much impact, so that should be the minimum goal.

2. Use All the SEO Tools

Pretty much any blog management portal such as WordPress or whatever system your web host uses will have plenty of back-end SEO tools that you can utilize. Familiarize yourself with each and use them all. We’re talking about setting primary key words/phrases, tags, titles, meta descriptions, featured images, categories, etc.

3. Incorporate Calls to Action, But Don’t Be Too Salesy

It’s a good idea to plug in a call to action or two within your blog articles (“call us for more information,” “click here to sign up,” and so on), but be careful not to get too salesy in your articles. You can make strong points to support your business message, but lean toward being informative in your posts rather than making super hard sales pushes.

4. Utilize Links to Your Advantage

Internal and external links can be very beneficial in your blog articles. They help naturally with SEO, and inbound links especially can keep your readers engaged if they click through from one article on your site to the next.

5. Share Your Posts on Social Media

Social media is a great way to get new blog followers and your blog is a great way to keep your social media followers engaged with regular content, comments, likes and other important activity. Share a link to each blog post you write on all your social media pages.

When it comes to running a successful business blog, these simple tips are just the beginning. The more advanced you become, the more powerful your blog will be. If you need help with your blog and want to hire a business blog management specialist to ensure the job gets done right, contact NextGear Marketing today. Writing effective and engaging business blogs is what we do best. We’re here to help you shift your business into the next gear!

“Copy and Paste” – The Two Worst Words in Content

When it comes to your web content, the term “copy and paste” should be one that never crosses your mind. This is true whether you are talking about static site page content or dynamic content such as your business blog.

What Do We Mean By “Unique?”

We’ve talked plenty on this blog about the importance of having unique content whenever possible. However, let’s delve a little deeper into the meaning of “unique” in this context. It doesn’t mean that every solitary idea, topic or piece of information you share has to be 100% original. Odds are, any topic you are writing about will have already been written about somewhere else online (multiple times).

The trick is to make it your own. Put your own spin on it. Add personal insight. Make the messaging relevant to your specific brand identity.

Above all else, never simply copy content from another online source and paste it on your website or blog. You can write about the exact same topic, but take the time to rewrite it and make the language unique to your site. Ultimately, the article may say the same basic things, but as long as they say it differently it will be well worth the effort.

Why Be Unique?

The algorithms used by Google and other search engines are extremely sophisticated. They can detect copied content (and even heavily plagiarized wording) from miles away and it can work against you. The more unique (yet still relevant) your content is to your site, the better your organic SEO appeal will be on search engines like Google.

The only time it is acceptable to copy and paste is when you are quoting another source, such as a customer review. Let’s say one of your customers writes a glowing review on Yelp. Feel free to share that on your website and attribute it to the source. Maybe even break up the quote and write a testimonial-based blog post. Even though the content may not be completely unique, the value of a strong (and genuine) customer review is worth its weight in gold.

Otherwise, avoid copying and pasting, as well as blog feed services that give you the exact same content as hundreds of other clients. Customize your content as much as you can and you will see the difference.

Content Services from NextGear Marketing

If you are interested in custom blog content for your small business, contact NextGear Marketing today. We’ll help you stand out with unique and engaging content that will boost your organic SEO and convert more customers.

The Benefits of Outsourcing Your Content

If you look on LinkedIn and various job posting sites, you will see plenty of listings for Content Marketing Manager positions. That’s because there is a growing need for this specialized service. Most large corporations and big companies will have an in-house content marketing manager, or sometimes a whole team dedicated to overseeing the online content creation and distribution. Smaller businesses have to decide if they need a full-time content marketing manager or if they should hire an outside provider.

The Role of a Content Marketing Manager

First, what does a content marketing manager do? Depending on the company, content oversight roles will include managing a blog, writing and editing all website content, and preparing white papers and informational pieces. Good content fuels social media and powers SEO. If your company does webinars or YouTube videos, a content manager should help with the scripts and information to be covered. A good content manager will also oversee brand messaging to make sure all the content produced is reflective of the company’s desired public image.

The larger the company, the more content is usually needed. Hence the requirement for in-house staff dedicated to content management. However, most small businesses will prefer to seek out the help of an outside content marketing provider because they simply do not have as much content they need to produce or manage.

What Content Do You Need?

When it comes to having a blog for your small business, I recommend once a week as a good frequency to start with. You may consider bumping it up to twice a week over time if you really want to be aggressive. Your website content should be reviewed and updated every six months, partly to keep the information up-to-date and partly to help with SEO.

Other content needs such as press releases, white papers or video/webinar scripts are at your discretion. Depending on your company and your products/services, you may want to be more active with these types of contents than other businesses.

Outsourcing Saves You Money

So, why does it make sense to outsource content marketing management as a small business? The most obvious answer is money. Hiring a full-time (or even part-time) staff member won’t be cheap and you’ll want to find someone with specialized experience in content management. We’re talking about a salary, benefits, office space, computer equipment and other expenses associated with in-house personnel.

An outside content marketing management provider like NextGear Marketing is set up to produce and manage content specifically for small business owners. And, it will cost you much less than hiring someone in-house. For example, you can have a weekly blog written by us for $349 a month.* We’re talking about custom-written, relevant articles that are 300-600 words in length and optimized for SEO. These posts can be shared on your social media pages to spark conversations and the depth of new weekly content on your site will be incredible for organic SEO appeal.

If you need white papers, press releases, info sheets, video scripts, print material content, copy editing or website review/revisions, NextGear Marketing can help with all your content marketing needs.

To learn more about our content services and custom blog packages, contact NextGear Marketing today.


*Listed price is for four blog articles a month and is valid for 2018. If you are reading this article in the future, please contact for current pricing and packages. Blog packages are contingent on your website having blog capabilities that NextGear Marketing can have access to on an admin level. If you need help building a new business website with blog capabilities, we can help with that, too.

Is Your Website Frozen in Time?

I’m an avid golfer and I’m fortunate to live in a place where I have access to great golf courses all year-round. However, during the colder winter months there is always a possibility of frost delays in the morning. Courses don’t usually let you play when there is frost on the ground because it’s bad for the turf when people are walking all over the frozen grass. It’s usually a minor setback and a small price to pay in order to be able to play golf in the winter.

When your website is frozen in time, however, it can be a major setback. You could be losing out on a lot of SEO potential without fresh content. Potential customers might be turned away by a dated site. Basically, you are missing out on great business opportunities if you let your website become stagnant.

I recently went through this experience myself. I write my own golf and travel blog and it had gotten seriously out-of-date. I originally built it on Tumblr because it was free and easy to use. I wasn’t intending for the site to grow as much as it did. Unfortunately, over time the Tumblr platform just couldn’t handle the amount of content, links and photos that I was posting. I eventually had to make a change.

It took a lot of work in my spare time to rebuild a new site on WordPress. I had to transfer all the old content over and rebuild each link one by one, in addition to updating the overall look and navigation presentation of the site itself. It was well worth the effort, though. I’ve already noticed a big spike in visitor activity and more social interaction because of the new site. I refused to let my website become frozen in time and it paid off.

Here are some tips to help you from letting your business website get outdated and ineffective:

1. Refresh Every Year

You don’t have to rebuild your site from scratch every year, but make it a point to go through it at least once a year. Update content, check all the links, remove outdated information, add any new relevant information and update graphics or imagery as needed to refresh the site as much as possible. If your site is old, it may be time to consider redoing it. If the platform is not mobile-friendly, it is definitely time to build a new site.

2. Add New Content Whenever Possible

If you have a blog, use it. Make sure you are posting new articles regularly and keep fresh content coming in. You will benefit greatly from the natural SEO boost that comes when you add content regularly to your site. If you don’t have a blog, add a blog page to your site and dedicate the resources needed to manage it. In fact, you can hire NextGear Marketing to run your blog. Our services are affordable and will take the stress of running a weekly blog out of your hands. By the way, if your web provider’s platform does not have a built-in blogging capabilities, that’s another sign you are probably due for a new website.

3. Focus on Search Engine Optimization

Older websites just aren’t optimized the way newer websites are. Even if you do no additional SEO beyond what’s already built-in, you will see an automatic boost in SEO by creating a new site on a modern hosting platform. However, you should never settle for the bare minimum. SEO should be a major priority. Whether you are building a new site or updating your current site, a thorough SEO review and strategic optimization should be top priorities.

4. Social Media Integration

The more your website is integrated with your social media pages, the better it will perform. Your site and your social media response will both benefit when they are working in harmony.

These are just a few of the ways to update your website and optimize it for better performance. Consumers are more savvy than ever and the technology continues to evolve daily. If you are not keeping up with the times, you are missing out on major business opportunities.

For a complimentary website content review or to discuss blog management services, contact NextGear Marketing today.