Why You Should Share Your Blog Posts on Social Media

I’ve outlined the benefits of business blogging many times over on this site, but ultimately it comes down to two key purposes.

1. To boost organic SEO by having specific searchable content in each article, as well as by improving overall site SEO rankings that will drive more traffic.

2. To engage more past, present and future customers with interesting and/or informative content.

Focus on Engagement

In this article, I want to focus on the second benefit that is often overlooked or undervalued. If you write a really good blog and are consistent with posts, the best case scenario is that a user bookmarks your site and visits it often to see the new content you are posting.

However, this kind of site loyalty is rare, especially with small businesses. This means you need to be proactive about getting your blog articles out there to people who will be interested in the topics. The best way to do this is through social media.

Share Your Blog Links

A link to every blog article you post (along with any YouTube video, podcast or any other content you are creating) should be shared on each of your social media pages. Some blog management portals will include options to autoshare the articles on Facebook, LinkedIn, Twitter, Google Business and other social media. If not, it’s worth taking a few minutes to manually share the link on each of your pages.

This gets the content directly to your followers who you know are already interested in your business, your products or your services because they already took the time to like and follow your page. You should get more click-throughs to the blog articles and ideally also some engagement on the social media pages themselves. This will include likes, shares and comments. Speaking of comments, keep a close eye on all comments and respond to each one of them to improve the engagement even further. If a competitor or troll posts something nasty or negative, there are various ways to block users and hide/delete comments so you can keep the engagements positive.

You may also consider boosting posts and running targeted online ads to increase the amount of people who see the blog links.

Another method for sharing your blog posts is through email campaigns (e-news) targeted to past customers or prospect lists. This is another topic for another day, though.

Get More Out of Your Blog

The point is you took the time (or spent the money to hire an expert) to have great blog content written and optimized. Why just sit back and hope someone finds the articles? Get the links out  there on social media and through whatever means necessary. This increases the number of eyes seeing your blog and your website in general, which in turns boosts the organic SEO benefits even more.

With the right combination of SEO strategy and engagement techniques, you will get more out of your business blog and your business will benefit.

To learn more about business blogging and social media integration packages, contact NextGear Marketing today.

10 Ways to Make Your Business Blog Better

I see many small businesses out there who are pretty good about blogging, but there is always room for improvement. Having a blog is a nice start. However, you have to actually use it. Just posting a little blurb every once in awhile (when something comes to mind) simply won’t cut it. If you want to get the absolute most out of your business blog, follow some of these simple tips from NextGear Marketing.

1. Maintain a Consistent Frequency

It’s a good idea to set up a content calendar that will keep you on track with your posts. If you have a goal to post a blog once a week, set a day and time each week that the article needs to go up. Let’s say every Wednesday at 10:00 is your target. Put it on your calendar and make it a habit to make sure a new post goes up every single week at that specific day and time.

2. Use Your SEO Tools

Every blog platform has many built-in SEO fields that you need to be utilizing. Focus keywords, preview text, keyword/phrase lists, blog categories, custom URLs, page titles, etc.—familiarize yourself with what each one of these does to help improve the SEO of the blog post and then utilize these tools. If not, you won’t get the best organic SEO out of your blog.

3. Use Links

Every blog article you post should have some internal links (links to other pages on your website, including other blog articles that may be relevant to a referenced topic/term) and at least one or two external links (links to other websites with a relevant news article or informational resource).

4. Embed Videos

If you shoot videos on different subjects pertaining to your business, embed one of those video clips in your blog articles if they are relevant to the topic at hand. Sometimes, you can get in the habit of recording a simple video where you talk about the blog topic that’s being written about. Some people may prefer to watch the video. Others will read the article. Some will do both. Either way, it’s another way to grab attention and it also helps with SEO (especially if your video is properly titled and tagged).

5. Include a Feature Image

A feature image will act as a header which helps draw the reader into the article. It is also what will be featured on social media along with the article link—another way to draw more eyes to your blog posts. Use only stock photography that you have the rights to use (or take photos yourself) and rename the photo file to include the focus keyword and your company name.

6. Share on Social Media

Whether your blog is set up to autoshare any blog posts you make or you have to do it manually, make sure every blog post is shared as a link (along with that feature image) on all your social media pages. You may also consider boosting the post if you really like the content and think it will attract new customers.

7. Write Quality Content

This tip should probably be #1 on the list because it’s so obvious. If your going to have a business blog, make sure that you write quality content that is interesting, informative and engaging. Otherwise, what’s the point?

8. Proofread!

Take the time to proofread your blog articles before they post, or have someone else you trust (someone who knows how to write) proofread it for you. Typos and grammar mistakes will turn off many readers and you’ll immediately lose some professional credibility.

9. Strategize

Don’t just write about random thoughts or opinions that come to your mind. Give each article some thought and really invest your time in writing a good, relevant piece. Do research if you need to and create a content calendar at the beginning of the month to you have a strong strategy going into each article you write.

10. Hire a Professional

Last but certainly not least, consider outsourcing your blog to a professional blog writer who will offer the expertise and insight to make sure the job gets done right. It’s one less burden on your shoulders if you struggle finding time to keep up with your blog. More importantly, it’s about getting the most out of your business blog by hiring someone who knows what they are doing.

These are a few tips that should help you maximize the effectiveness of your business blog. For more information about NextGear Marketing‘s affordable blogging services for small businesses, contact us today.

The Benefits of Boosting Blog Posts

So, you have a great blog for your business. You are posting a unique article once a week (or even more frequently). It has all the SEO tags, keywords and links to help you improve your website’s organic reach. You’re sharing the article links on Facebook and any other social media pages your company has. These are all great steps and necessary strategies to apply when running a business blog.

Yet, you are ready to take things to the next level. You want to expand your reach and get more people to see your blog. More followers generally lead to more conversions, so how do you get your articles in front of more people?

Boosting Blog Posts

One great strategy is to boost your blog posts. You don’t have to boost every single one. Some you may only boost a little. Some you may want to boost a lot if the content is strong and has a very targeted message. You can dip your toes in the water by boosting for only a few bucks a day. If the results are good and you decide to get more aggressive, you can raise your budget. Honestly, you don’t have to spend that much on social media to effectively boost a blog post.

The Perfect Example

One of my clients runs an auto repair shop and he is in a major push right now to bring in more domestic heavy duty trucks, SUVs and fleet service vehicles because they represent a better profit margin for his particular business model. With this in mind, I have been writing a lot of blog articles lately centered around this target market message. We’re featuring customer testimonial stories based on customers who own trucks and SUVs or are in charge of fleet accounts for local businesses. We’re writing service features and news articles highlighting new heavy duty lifts in the shop and a passion for working on larger vehicles. The articles are being tagged with specific SEO keywords like Ford F-150, Dodge Ram, GMC Denali, Chevrolet Silverado, etc.

Then, my client is boosting some of these blog articles on Facebook, again targeted at truck/SUV owners throughout his local area. Through keywords, interests and other demographic criteria, he is able to get very targeted exposure through social media.

The Results of Boosting

Ultimately, these targeted blog articles are seen by a lot more people than the company’s usual followers. More importantly, they are being seen by people who are likely to be the most interested in these specific topics. This leads to more blog traffic and eventually more customer conversions. It’s a very cost-effective solution.

Some blog articles may not need to be boosted, and like I said, some are more “boostable” than others. Usually, the more targeted the message in the article, the more effective it will be as a boosted post. It allows you to hone in on a more specific audience, which will generate more interested click-throughs.

If you have a blog and want to take it to the next level, or you need to get your blog started or moving in the right direction, NextGear Marketing can help. Contact us today for more information about blogging and social media integration.