We’ve all heard this saying: “Don’t make a mountain out of a molehill.” It’s good advice (most of the time) to not overreact or blow things out of proportion.
I’m getting ready to embark on a vacation to the Lake Tahoe area along the California/Nevada border. It’s right in the middle of the Sierra Mountains and it is truly a beautiful place. So, you could say I have mountains on my mind right now and that’s the inspiration for this post.
The Problems with Overreaction
When it comes to marketing, it is very important not to overreact to negative occurrences or to build something up as bigger than it really is. However, you can eventually make mountains out of molehills in a marketing sense. I’ll explain that later, though. For now, let’s look at the problems with overreaction as it relates to managing a marketing campaign for your business.
First, there is the concern of overreacting when something bad happens (or nothing happens at all). You put out a good marketing campaign and work hard to put good strategies and materials in place. However, you get one negative response or no responses immediately. The worst thing you can do is panic. Remember, most marketing is a long-term process that takes time to build up and catch on.
If you overreact right away by pulling the plug on the campaign or changing to a radically different direction, you may never see the results you are looking for. Yes, it is important to study the data and responses that come in to see what is working and what is not. Then, you can fine-tune and adjust your marketing efforts over time to produce the best possible return on your investment.
Blowing Things Out of Proportion
Next, there is the hazard of blowing something out proportion. Let’s say you are just getting started on your social media campaign and building up your Facebook following. It will take some time and a lot of effort to get as many followers as you desire and to keep them engaged. However, a good Facebook campaign will not be all you need for a successful business. It is just one facet of your overall marketing plan. In other words, don’t invest all your time in just one direction. Today’s marketing is all about diversity and reaching potential customers from as many angles as possible. Put the work in to make your Facebook page great, but be careful not to overlook all your other marketing opportunities through various media. Good marketing takes both a “big picture” perspective and a “small picture” attention to detail to be effective.
How to Make Mountains Out of Molehills
Lastly, I mentioned that you can actually make a mountain out of molehills, and that ties in directly with my previous point. A good marketing campaign will incorporate many different media and a comprehensive strategy. If each component of your marketing plan is considered a “molehill,” you can eventually build them up together over time and you’ll end up with a “mountain” of a business. McDonald’s began with just one little burger shop and look where they are today.
This will give you all something to think about while I am away enjoying the mountains. If you have any questions about marketing or need help with your online or print marketing campaigns, contact NextGear Marketing today. We’re here to help you take your business to the next level.
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