Last week, I was excited about Opening Day of Major League Baseball. This weekend is another one of my favorite sporting events of the year, The Masters. Whether you are a golf fan or not, this is a captivating tournament where the star of the event is usually the course itself.
Augusta National Golf Club is one of the most famous golf courses in the world, and for good reason. It is an exceptional design and it is simply gorgeous thanks to pristine conditioning, a beautiful natural setting and excellent landscaping.
Augusta National opened in 1933 and it has stood the test of time. However, it has also evolved with the times. The course has been lengthened to keep up with the modern game and technological advances in clubs and balls. It has been through some renovations and certain details have been tweaked over the years. New trees have grown and matured while some significant trees have been lost during storms. Though things have changed, the course’s spirit has always remained the same.
There is a marketing lesson to be learned here. Even the best golf course in the world has evolved over time. Even if you started your business with the best marketing plan ever, it will get outdated. Things change and new marketing opportunities sprout up regularly. With the evolution of technology, these evolutions will only continue to speed up.
As a marketer, you need to be adaptable. You need to change with the times and take advantage of every opportunity presented to you. At the same time, you don’t want to lose your spirit. This is your brand message and it should remain consistent no matter what media you are using to market your business.
To be successful, you have to evolve without compromising your integrity. Never lose sight of what makes your business successful in the first place, but always be looking for new ways to improve, adjust and add to your marketing campaign. Set aside time throughout the year to take stock of all your marketing efforts. Keep what is working. Remove or adjust what is not working and don’t be afraid to try some new things to see if they will work. Continue making adjustments and never rest on your laurels. Marketing is something you can never truly “Master” because it’s continually evolving, but if you put in the effort you can effectively evolve with it.
For help with your small business marketing and content, contact NextGear Marketing today.