Unfortunately, I’ve been very lax on keeping up with my blog lately. 2019 has already been a busy year. I’ve been putting a lot of effort into growing the business and signing on new clients. It’s an exciting time and I look forward to what the rest of this year has in store.
Looking forward is my theme right now. If you are not looking to grow and improve, then what’s the point? As a business owner, you should always be looking for new opportunities to expand. One thing that’s always worth reviewing is your marketing system. What is your budget for the year? What are you hoping to accomplish through marketing? What new ideas can you implement to improve your marketing efforts?
If you don’t already have a blog for your business, now is the time to start one. It’s a great way to improve organic SEO for your website while also engaging past and current customers with strong content. If you do have a blog, make sure you are getting the most out of it with regular posts, SEO strategies and unique content.
The other area where you want to look for more opportunities is social media. As new social platforms develop and other classic ones like Facebook, Twitter, LinkedIn and Instagram continue to evolve, it’s important to keep up with the times and understand everything that you can do with these services. Between targeted ads, boosted posts and regular activity, you can really reach a lot of people without having to spend an arm and a leg.
Considering newspaper and magazine ads will cost you hundreds—if not thousands—of dollars to run, that same kind of budget spent on blogging and social media marketing can generate so many exposures and leads. It’s also a more targeted approach that ensures your marketing is being seen by the people most likely to use your products or services.
Even if you are already very active with your blog and social media, there are always more ways to utilize these resources and keep expanding on your approach. Keep looking for ways to improve and grow your business and your marketing plan. It’s amazing what you can accomplish when you really set your eyes on success.
For help with your marketing or for a blog consultation, contact NextGear Marketing today for more information.