Time to Follow My Own Advice

I’ll admit I haven’t been as consistent with my blog posts lately as I should be. It’s been a busy summer. I’ve been on the road a lot. My work time is primarily focused on taking care of my clients’ needs. In addition, I’ve been spending and extra time strategizing and implementing ideas to grow my business.

However, it’s important to remember that a blog is a business-building tool. It increases website traffic. It creates more social media engagement opportunities. It ultimately converts more customers.

How Often Should You Run Blog Posts?

For my blog clients, I typically recommend posting once every other week at the very least. Most of my clients run a blog post every week. Some go the extra mile with two a week. The important thing is being consistent with whatever frequency you choose. Posting a blog randomly any time you think of a good topic or just doing it “when you have time” is not a good plan.

I definitely want to follow my own advice and start being more consistent with my regular blog posts like I used to be. Or, I need to consider outsourcing it to someone who does have more time than I do.

Outsourcing Your Blog

That’s why businesses turn to me and NextGear Marketing for my blogging services. They don’t have the manpower, time, focus or dedication to keep up with their own weekly blog posts. They hire a professional blogger who knows how to maximize SEO potential, integrate with social media and create more customer conversion opportunities. Outsourcing blog management is a more affordable, effective and efficient solution to a necessary marketing activity in today’s technology-driven marketplace.

Stay In Touch

As my own blog inconsistency shows, my clients always come first. I put their needs way above my own. Yet, stay tuned to this blog and I promise to be better at practicing what I am preaching. I will continue to share good ideas and strategies for blog management, web content, social media, print/direct mail and all forms of marketing.

For more information about business blogging services and other marketing help from NextGear Marketing, fill out this contact form or call (714) 348-0642 to speak with me directly.

What Can Your Business Blog Do for You?

Many small business owners will start a business blog because they think they have to or maybe it was just included in their web hosting service. What inevitably happens when someone is not fully “bought-in” is that they let it slide. Before long, it becomes an afterthought and eventually, the blog just sits there collecting digital dust. And, in today’s content-driven marketing world, that dust can start to gather within weeks!

Invest Yourself

Like anything in life, the more invested you are in your blog, the more you will get out of it. You have to be willing to commit the time or resources to do it right. Those resources might be an in-house staff member assigned to manage the blog and other content/social media activities. Or, it may be paying an outside provider like NextGear Marketing a nominal fee to run a high-quality weekly blog for your business. Hint, hint…

The Benefits of Blogging

If you are fully invested in your blog, you will see the benefits in numerous ways. Some of the advantages of a well-written and strategically focused blog with once-a-week posts include:

• Increased organic SEO potential

• Social media engagement

• More site visitors and return visitors

• Increased customer conversion

Don’t these attributes sound like something your company could benefit from? Of course! These are just a few of the major advantages to starting a blog and maintaining it with consistent content.

How Often Should You Post?

Whether that means bi-weekly posts, weekly posts or twice-a-week posts, you need to start somewhere and you can always ramp up the frequency over time. The important thing is to get it working for you and be fully invested in it as one of your online marketing strategies. When you do a blog right, good things can and will happen for your business.

To learn more about NextGear Marketing’s blog writing and management services for small businesses, contact us today.

 

The Benefits of Outsourcing Your Content

If you look on LinkedIn and various job posting sites, you will see plenty of listings for Content Marketing Manager positions. That’s because there is a growing need for this specialized service. Most large corporations and big companies will have an in-house content marketing manager, or sometimes a whole team dedicated to overseeing the online content creation and distribution. Smaller businesses have to decide if they need a full-time content marketing manager or if they should hire an outside provider.

The Role of a Content Marketing Manager

First, what does a content marketing manager do? Depending on the company, content oversight roles will include managing a blog, writing and editing all website content, and preparing white papers and informational pieces. Good content fuels social media and powers SEO. If your company does webinars or YouTube videos, a content manager should help with the scripts and information to be covered. A good content manager will also oversee brand messaging to make sure all the content produced is reflective of the company’s desired public image.

The larger the company, the more content is usually needed. Hence the requirement for in-house staff dedicated to content management. However, most small businesses will prefer to seek out the help of an outside content marketing provider because they simply do not have as much content they need to produce or manage.

What Content Do You Need?

When it comes to having a blog for your small business, I recommend once a week as a good frequency to start with. You may consider bumping it up to twice a week over time if you really want to be aggressive. Your website content should be reviewed and updated every six months, partly to keep the information up-to-date and partly to help with SEO.

Other content needs such as press releases, white papers or video/webinar scripts are at your discretion. Depending on your company and your products/services, you may want to be more active with these types of contents than other businesses.

Outsourcing Saves You Money

So, why does it make sense to outsource content marketing management as a small business? The most obvious answer is money. Hiring a full-time (or even part-time) staff member won’t be cheap and you’ll want to find someone with specialized experience in content management. We’re talking about a salary, benefits, office space, computer equipment and other expenses associated with in-house personnel.

An outside content marketing management provider like NextGear Marketing is set up to produce and manage content specifically for small business owners. And, it will cost you much less than hiring someone in-house. For example, you can have a weekly blog written by us for $349 a month.* We’re talking about custom-written, relevant articles that are 300-600 words in length and optimized for SEO. These posts can be shared on your social media pages to spark conversations and the depth of new weekly content on your site will be incredible for organic SEO appeal.

If you need white papers, press releases, info sheets, video scripts, print material content, copy editing or website review/revisions, NextGear Marketing can help with all your content marketing needs.

To learn more about our content services and custom blog packages, contact NextGear Marketing today.


*Listed price is for four blog articles a month and is valid for 2018. If you are reading this article in the future, please contact for current pricing and packages. Blog packages are contingent on your website having blog capabilities that NextGear Marketing can have access to on an admin level. If you need help building a new business website with blog capabilities, we can help with that, too.