I’m pretty transparent about the fact that I’m not as active on the NextGear Marketing Blog as I’d like to be. My first priority every week is making sure all of my clients’ needs are taken care of. In addition, I am always working to find new business. Then, if I have time I will put together a blog article like I’m doing right now.
My own situation is comparable to that of many small business owners. You have a lot of things to worry about and blogging often becomes an afterthought. Having someone in-house to manage the blog is nice if it’s a clear part of their job description. However, they may not have the proper writing skills or SEO knowledge that a professional blogger can provide.
In most cases, business blogs are started with the best intentions and then things fizzle out. It becomes less of a priority as you stay busy with other important business activities. That’s why it makes sense to outsource your blog content management to someone who knows what they are doing and can keep your posts consistent. Believe me, if I had the resources to have someone else manage my blog, I would. Until then, my clients always come first and this blog is a secondary priority.
If you have the means (and I should mention a weekly custom blog package from NextGear Marketing is incredibly affordable), then outsourcing your blog management makes perfect sense. You can have an expert doing the research and writing the articles for you. The articles will be optimized for SEO and ready to share on social media for additional engagement. All the heavy lifting is done for you and it won’t cost you much. It really is a win-win situation.
To learn more about professional blogging packages from NextGear Marketing and for examples of the weekly blogs I manage for all my happy clients, contact me today.