5 Simple Tips for a Better Business Blog

Having a blog for your business can be a powerful marketing tool. It will enhance your website’s organic SEO appeal, it will keep followers of your business engaged and it will help attract and convert new customers. Having a good business blog is easier than you think. Here are a few simple tips that will help you get the most out of your blog:

1. Keep Up the Frequency

Posting regularly is important, and try to stick with a regular frequency. Once a week is ideal, and aim for running your posts on the same day at the same time each week. Once every other week is adequate, especially if you are just getting acclimated to managing your blog. Twice a week is fantastic, but it can be tough to keep up with. Anything less than twice a month just won’t give you much impact, so that should be the minimum goal.

2. Use All the SEO Tools

Pretty much any blog management portal such as WordPress or whatever system your web host uses will have plenty of back-end SEO tools that you can utilize. Familiarize yourself with each and use them all. We’re talking about setting primary key words/phrases, tags, titles, meta descriptions, featured images, categories, etc.

3. Incorporate Calls to Action, But Don’t Be Too Salesy

It’s a good idea to plug in a call to action or two within your blog articles (“call us for more information,” “click here to sign up,” and so on), but be careful not to get too salesy in your articles. You can make strong points to support your business message, but lean toward being informative in your posts rather than making super hard sales pushes.

4. Utilize Links to Your Advantage

Internal and external links can be very beneficial in your blog articles. They help naturally with SEO, and inbound links especially can keep your readers engaged if they click through from one article on your site to the next.

5. Share Your Posts on Social Media

Social media is a great way to get new blog followers and your blog is a great way to keep your social media followers engaged with regular content, comments, likes and other important activity. Share a link to each blog post you write on all your social media pages.

When it comes to running a successful business blog, these simple tips are just the beginning. The more advanced you become, the more powerful your blog will be. If you need help with your blog and want to hire a business blog management specialist to ensure the job gets done right, contact NextGear Marketing today. Writing effective and engaging business blogs is what we do best. We’re here to help you shift your business into the next gear!

What’s the Best Day and Time to Post Your Blog Articles?

This is a pretty common question in the blogging world, but there is no easy answer. In fact, if you ask 10 different digital content marketers, you’ll probably get 10 different responses.

So, with that in mind, I will give you my opinion. This is purely based on my own professional preferences and practices as a blog writer. Also, in this article I am primarily talking about once-a-week business blogs, though I will touch on bi-weekly blogs a little later.

When I am running blog posts for my clients, I schedule them to post somewhere between 9:00-10:00am on either Tuesdays or Wednesdays. Why? Let me break down the thinking.

What Day is Best?

To me, Tuesday, Wednesday or Thursday are better than Monday or Friday if you are keeping the posts within normal weekday business hours. Unless you are a weekend-heavy business, you probably want to rule out Saturdays and Sundays because posts are more likely to get overlooked.

People are usually more preoccupied and stressed on Mondays as they start their work weeks. They may be less engaged on social media or whatever websites they follow, which may include yours. By Friday, they may be more checked out and I don’t think the blog will have quite the same impact. Therefore, Tuesday, Wednesday or Thursday would be my preference for a once-a-week blog post with social media sharing.

What Time is Best?

Again, this is easily debatable. I aim for 9:00 or 10:00 in the morning when scheduling out posts and social media links to the article. This is usually around when people are taking their mid-morning breaks and looking at phones/tablets/computers to get their online fix. To me, it’s a good time to catch their attention.

An argument could be made for a 2:00-3:00 afternoon post to catch them on the afternoon break. I prefer the morning because if the post gets some likes and shares, it will have more time throughout the rest of the day to gather exposure on social media channels. Then, other people may catch it later in addition to the morning crowd. A late-day post gives you less daily-news-cycle sharing opportunities, if you ask me.

Find What’s Right for You

It’s important to note that not every business is the same and it will depend somewhat on your consumer base. What are their habits and when will your blog be most likely to catch their attention? It’s never a bad idea to run some tests early on and see which posts get the most likes and shares. This may help you hone in on an ideal day/time, as well as get a better understanding of what article topics have the most appeal for your target audience.

Be Consistent

Once you feel good about your day and time for blog posts and social media shares, try an be consistent with it. Post on the same days and same times each week. If you do have regular fans and followers, you’ll keep them more engaged from week to week. I realize I myself do not always practice what I preach on the NextGear Marketing Blog. The truth is, my clients’ blogs always take priority each week. I end up writing and posting articles for my own business later in the week after I get through all those Tuesday/Wednesday posts. I probably should be more consistent, but clients always come first!

Bi-Weekly or Daily Blogs

If you are going the extra mile with a twice-a-week blog, then also be consistent with your posts while spacing out the days. In this case, I would recommend Tuesday/Thursday, Monday/Thursday, Tuesday/Friday and Wednesday/Friday as the most likely day combinations. If you have a daily blog, well, good for you. Run that sucker every day at the same time to appease your rabid followers.

This is one of those issues where there probably is no perfect answers. There are so many variables at play. Above all else, consistency is key. As long as you keep up the weekly (or more) frequency and post good content, you will see success with your business blog. When you post is ultimately less important. Still, it’s worth thinking about.

For more information about business blogging or to get started on your own custom content campaign with NextGear Marketing, contact us today.

7 SEO Benefits of Blogging

Blogging is not only a good way to stay engaged with your customers and social media followers. In fact, you could say its biggest benefit is helping with search engine optimization (SEO). Your business blog will give you a way to add lots of targeted, relevant content to your site on a regular basis.

Let’s look at some of the specific SEO benefits of blogging:

1. Quantity of Content

There’s no doubt that the quantity of content you have on your website will boost SEO appeal. Doing regular blog posts will increase the amount of good content that you have without it seeming like too much all at once.

2. Quality of Content

The quality of writing and the relevance of the content on your site is becoming more and more important when it comes to SEO rankings. Search engine algorithms get more sophisticated with each passing day. When you have well-written blog content, it will improve your organic reach.

3. Frequency of Content

It is better to regularly add new content to your site compared to putting it all up at once. You may see a spike in your rankings if you upload a ton of content at the same time, but then it becomes stagnant and your rankings will ultimately tumble. Your blog allows you to continually add new, fresh content and that’s great for SEO.

4. Titles, Tags and Descriptions

Most blog editors will allow you to add search tags, custom titles, custom URLs and meta descriptions. This will enable you to incorporate a lot of back-end SEO elements without detracting from the quality of the actual blog articles.

5. Relevant Information and Topics

One great thing about blogging is you can focus each article on specific topics, news or information relating to different parts of your business. People may be searching for specific information and they will likely find your article if it is relevant to their search.

6. Links

Be sure and include links within each blog article. You can use internal links to other pages/articles on your site. You can incorporate external links to source articles and information. Lastly, you can put links to your article on all your social media channels. All of these links will boost your SEO.

7. Social Media Integration

Your blog articles should be shared and discussed on all of your social media channels. This kind of activity will also improve your SEO.

These are just some of the advantages of blogging specifically related to your SEO rankings. There are many other benefits and reasons why you should have a regular blog for your business. To learn more about business blogging with NextGear Marketing, contact us today.