ATRA Powertrain Expo 2016

This past week, Keith Lindsey of NextGear Marketing attended the annual ATRA Powertrain Expo conference in Las Vegas. It was held at the Paris Las Vegas Hotel & Casino from October 27 – 30.

This represented our first year visiting this fantastic conference that brings together so many influencers in the transmission industry. From shop owners and trainers to parts manufacturers and other vendors in this marketplace, it was a great opportunity to network and get the NextGear Marketing name out there.

“This year, I primarily went to attend the two trade show days on Friday and Saturday,” Keith says. “I was impressed at all the displays and got to meet so many great people in the transmission industry. I look forward to attending next year’s event and hopefully having a booth of our own at the trade show.”

In addition to the trade show, the Powertrain Expo featured many different training seminars geared toward both management and technicians. We spoke to some of our clients who attended some of the training sessions. “Several people from our shop come out here every year,” says Mario Jauregui, owner of Ralph’s Transmission in Modesto, CA. “There’s so much great information to learn and it’s always nice to see all the new trends that will affect the way we do business in the coming years.”

Did you attend this year’s ATRA Powertrain Expo? What did you think? Let us know.