It’s great if you already have a business blog. If you don’t, send me an email and NextGear Marketing will be more than happy to help!
However, many business bloggers miss out on valuable opportunities to personalize the messaging within the blog articles. They think of the blog as only an SEO tool to beef up their site’s content. Though that is definitely the biggest advantage of having a good blog, it is not its only purpose.
Why You Need Engaging Content
A good blog should also have engaging content that will attract site visitors, spur conversations on social media and also lead to more customer conversions. The SEO aspects may get someone to your blog, but then what happens? If the content is too dry, they won’t even finish reading the one article they came for, let alone stay on the site and seek out more information.
That’s why you want to look for ways to “personalize” the content while still keeping it and informative and SEO relevant. Here are a few simple tips you can try:
1. Write in First Person
This is often debated, but if you want to have a more personal feel to your blog this is a great way to do it. Write in terms of “we” and “us” (or “I” and “me” if you are a one-person business or a figurehead representing your business). You do have to be careful about being too salesy at times because first person perspective can exacerbate those messages, but you’ll find the articles are easier to write and will definitely provide a more personal style.
2. Inject Personal Insight
If you are still writing in third person, include some quotes from key people within the company. If you are writing in first person, just make sure you inject some personal insight and interpretations rather than just reporting information or data. Be careful not to get overly opinionated (especially with sensitive political or societal issues—unless that’s part of your brand’s identity) on any subject.
3. Include Brand Messaging
In addition to personal insights, don’t forget about your brand’s overall message. Again, your blog isn’t just spewing out cold hard facts, data and general information that can be found anywhere on the Internet. Remember the personality of your company’s branding and incorporate key brand messages throughout your articles for more effective results.
I hope you find this article helpful in building a better business blog. If you have questions or want to talk more about how to take your blog to the next level, contact NextGear Marketing today!