I hope everyone had a great 4th of July!
Many clients of mine are small, independently owned businesses. They are run by families and local entrepreneurs, and in many cases, they are up against large franchises when it comes to marketing.
You may not ever have the same kind of marketing budget as a large corporation, but if you are smart with your strategies you can get the most out of your advertising and compete for local market share in your community.
Market with an Independent Message
One sound method is to embrace your independence and use that to your advantage in marketing. Build marketing messages and an overall brand strategy around the fact that you are locally owned and operated. If it’s a family-run business, highlight that fact as often as possible. Position yourself against the big names rather than trying to keep up with them. When you declare your independence like this, you might be amazed at the results.
When I am writing blogs or other personalized web content for my clients, I make sure to mention often when they are independently owned. Though some people will prefer to work with the the big brand names in town, many will prefer to support local businesses. Tap into what those people stand for—and more importantly, show what you stand for as an independent business—and it will be a strong marketing message.
If you do it right, promoting your independent spirit will really help position you as a local alternative to the bigger, faceless corporations.
A Personalized Approach
To learn more about personalizing your marketing and building a stronger brand message with your blog, web content and other advertising, contact NextGear Marketing today. Let me help you get the most out of your small business marketing plan!