Organic vs. Paid SEO

When telling my clients about the benefits of blogging, I will always highlight the fact that a regular blog is good for “organic” SEO. Some get the concept. Some don’t. That’s why I feel this article may be helpful for some.

There are many ways to boost your websites search engine optimization (SEO). Ultimately, those different methods will fall into one of two categories: Organic SEO and Paid SEO.

Paid SEO will entail running ads on search engine services and other pay-to-play services that can be expensive if you want to reach the top ranking. You’ll notice when you go to Google and perform a search, the top several listings will all say “ad” next to them. The same thing happens on Yelp and other sites where the more you pay, the more you are seen by searchers. As you scroll down, you will see other listings that come up. Most of these are using some form of paid SEO combined with other organic SEO strategies to achieve a higher ranking.

Is paid SEO bad? Heck no. If you can afford it, you want to take every advantage you can to make sure your website is seen first. It does add up, though, so you have to budget accordingly.

At the same time, you want to improve your site’s organic SEO appeal as much as possible. This is done through the content on your website, as well as other strategies like blogging, social media posting, internal/external links, etc.

Yes, you may end up paying someone (like NextGear Marketing, for example) to handle your blog or you may have to hire an in-house social media person. Unless you are doing all the work yourself, “organic” SEO does not necessarily imply “free.” It still goes back to the classic business adage that says you have to spend money to make money. Web content creation, blog management and social media activity should all be a part of your overall marketing budget in today’s digital age.

I consider myself an organic SEO specialist focused on creating engaging, searchable content for my clients. Whether it’s in the form of website copy, online press releases or weekly blogs, the organic side of things is where NextGear Marketing can make a difference for your small business.

To learn more about my business blogging packages and my personalized approach to content creation (there is nothing boilerplate here), contact NextGear Marketing today!

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