Anyone who knows me will tell you I am a golf fanatic. I spend much of my free time playing golf and I also enjoy watching professional golf. I moved out to the Coachella Valley last year, which is a hotbed of amazing golf. However, I moved in a couple months after the PGA Tour rolled through town with the CareerBuilder Challenge. The event takes place at multiple courses in La Quinta every year.
As this year’s tournament rolled around, I made it a point to attend for the first time. After all, it is now my biggest “local” golf event and I want to support it. I went on Saturday and decided to watch the action on the famous PGA West TPC Stadium Course. After parking and taking a shuttle bus to the front gate for this course, you are dropped off right near the course’s most infamous hole. It’s a beautiful par-3 with an island green, better known by the nickname “Alcatraz.” Naturally, it’s a place where the crowd gathers.
A Disappointing Crowd
It was still fairly early when I arrived and I watched a few groups come through. There were some people in the stands, but it was eerily quiet. Great shots might hear a small smattering of applause from a handful of people watching. It was underwhelming to say the least. I don’t want to bash on the tournament because it is very well run considering it’s a rather complex event. However, this lack of crowd energy is a bi-product of the tournament’s unique set-up that has players spread out over three different local courses on the first three days of play. That also means the crowd is spread out over three courses. When Sunday rolls around, all players (and thus all of the audience) are playing the TPC Stadium Course, and then the crowd energy is much livelier. I didn’t attend this day, but I watched on TV and could tell there was so much more energy on that day.
Why am I telling you this story? Well, it makes me think about the concepts of energy and social participation. Even with a small crowd in attendance on Saturday, there still could certainly have been more energy displayed. However, people feed off other people and it ended up being a very low-key audience. I wanted to clap and cheer, but I didn’t want to be the only one doing it so I stayed relatively quiet.
The Power of Social Energy
I think “social energy” is a good concept. That’s because it really is a great objective to aim for when it comes to your social media marketing efforts. How can you create more social energy with your posts and interactions? Are your posts sparking a lot of likes and comments? Are you responding to those comments and furthering the conversations?
If the answers to these questions are yes, then you are on the right track. However, social media is always evolving and you should never rest on your laurels. Keep looking for ways to grow your social energy, whether it’s utilizing different social media channels, increasing your activity or improving your activity. By “improving your activity,” I mean studying your results and continually making refinements to your approach in order to maximize your social media performance as you move forward.
If your answers to the questions above are no, then you have a lot of work to do. Remember, the quantity of your social media posts doesn’t necessarily equate to the quality of your posts. If they are not engaging and creating the reactive energy you desire, you need to rethink your methods and try some new things until you find the right recipe for success.
Keep Evolving Your Social Media
Social media marketing is so powerful in today’s connected world. Don’t miss out on your opportunities. Take stock of your “social energy” and keep looking for ways to energize your social media activities.
Contact NextGear Marketing for a free social media marketing review. Learn some of the methods you can use to increase your social energy and maximize your efforts.