Coincidence, Fate or Plain Dumb Luck?

So, a weird thing happened to me this week. On Monday morning, I noticed I had no hot water. When I went to go check on the hot water heater, I found it was leaking pretty badly. My landlord was on top of things and had someone come out to replace it the next day, though I am still working to get the closet all dried out and cleaned up.

This morning, I went to get a glass of water from my water cooler and noticed it was out of water. So, I put the new jug in only to hear a heavy dripping sound coming out the back of the cooler. Somehow, this stupid thing had also sprung a leak! Thank goodness I already had a lot of towels out from the other mess I was cleaning up earlier in the week.

So, within a few days of one another, both my hot water heater and my drinking water cooler had major leaks and got water everywhere. These are two completely different and unrelated pieces of equipment, though they perform similar functions (one making water hot, one making water cold) in my condo. What are the odds of this?

Can Luck Lead to Success?

It gets me thinking about things like luck, fate and coincidence. Sure, luck is sometimes involved in success. Happening to be at the right place at just the right time can be very beneficial. Whether or not you want to call that fate is more a matter of how you choose to look at things.

Ultimately, however, you have to go out and make your own opportunities in life and business. Just sitting back and waiting for things to happen is generally not going to get you very far.

Getting the Word Out

A lot of people think they can start a small business, set up a nice website and the business will just roll in naturally. This rarely happens unless you get the best word of mouth ever. You have to be proactive and get your name out there, whether it’s through digital marketing/SEO, social media, blogging, print advertising, billboards and so on. And yes, it helps to have really good word of mouth, too.

My point is don’t count on luck, fate or whatever cosmic forces you believe in to generate your business for you. And if you have a run of bad luck like I did this week, don’t let it get you down. Stay positive, get out there and make things happen for yourself!

Here to Help You Succeed

If you need help with your marketing campaign—especially when it comes to web content and blogging—NextGear Marketing is here for you. Contact us today for more information and to set up a no-obligation marketing consultation.

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