The Frequently Asked Questions (FAQ) page is a popular tool among web developers. It serves multiple purposes, and if done right, can be a very effective web content strategy.
Now, some FAQ pages are fancier than others. That may depend on your hosting/development company and how interactive they can make the page. Still, even the most basic FAQ page has value.
Search Engine Optimization (SEO)
First, you have the SEO impact. An FAQ will provide a lot of targeted content on various subjects relating to your business. This is great for overall SEO appeal. Also, the frequently asked questions you identify and post on your website can boost your chances of generating organic search visits. In other words, if someone asks the question in a search that you post and answer, there’s a good chance your page comes up near the top of the search list.
So, someone found your FAQ page through a search? Fantastic. Now, it’s about conversion. Ideally, your FAQ answers should satisfy their initial inquiry and keep them engaged as they check out other questions and answers on the page. This builds your credibility as an expert in your field. It also makes the potential customer feel good about your business because you are providing helpful information.
When people have questions relating to your business, you want to have the answers. Most consumers these days are going to look for information online long before they ever pick up the phone or walk into your store/office. FAQs are a great way to first catch their attention and then build up your value in their minds.
Short-Form vs. Long-Form
Depending on the business and the amount of FAQs you want to have on your site, you may consider short-form answers or long-form answers. Usually, the more succinct the answer is, the better. Some issues are more complicated and naturally require a longer response. One great strategy is to write detailed blog articles on each subject being addressed on an FAQ page. Then, you can provide a short-form answer on the FAQ page along with an internal link to the longer blog post, where the reader can get more in-depth information.
However you build your FAQ page, consider the value of having it on your site in terms of SEO and customer engagement. Then, put a lot of thought into it. Make notes of common questions you get from people inquiring about your business, products or services. In other words, figure out what the actual frequently asked questions are by your target audience—not just what you think they might want to know.
To learn more about building a FAQ page on your website or for other custom web content ideas and solutions, contact NextGear Marketing today for a free consultation.