It’s a question we get asked all the time at NextGear Marketing. What makes our blogging services different than some of the other available to the automotive repair industry?
First, it’s important to understand the difference between a blog feed service and a custom blog service such as NextGear. “Feed” is the operative word with the first option. Blog feeds are typically subscription-based services where general information articles are pre-written and then distributed/posted on the blog pages of all subscribers. They may talk about car care tips or describe different car parts and how they work. The information is general and the exact same articles are sent to every user.
The one positive aspect of blog feed services is the quantity of content. Sure, it can be good for your website to have a lot of industry-specific content that’s added frequently. The quality of the content is much more subjective. The articles are usually professionally written, so we’re not questioning the quality of the writing. The issue is with the information being generic. If you can find the exact same article (word for word) on hundreds of other auto shop sites, it won’t help your SEO as much as you think. Search engines like Google are very sophisticated and can detect even the slightest duplicate (or plagiarized) copy. If your site is not the original source of that text, you’re not benefitting that much from it.
So, what is a custom blog service as provided by NextGear Marketing? “Custom” is obviously the key word this time. Each article we write is unique and contributes what we call dynamic content to your site. You get the same benefits of having fresh, industry-specific content added to your site on a regular basis (depending on the blog package). However, you also gain more SEO appeal because that content is unique to your site. We do not copy and paste around here!
NextGear Marketing isn’t representing hundreds or thousands of clients. We keep our business small to provide a more personal approach. This enables us to write each blog post we do with a fresh perspective.
Now, do we write some general information articles? Yes, having car care tips and information about automotive parts, services, etc. is good for searchable key words and phrases. That said, even if we write about the same topic for multiple clients, each article is written differently. Different wording is used and the structures are unique, so you don’t get knocked by the search engines for plagiarized or duplicate content.
These general information articles are only a portion of what we do at NextGear Marketing for our blogging clients. The majority of our posts are related directly to your business. The more we can get to know your shop and the people in it, the better. Employee profiles, customer testimonial stories, shop news and information, training events, shop awards and recognition—these are just some of the articles we write. Our approach combines SEO appeal (key words and tags, dynamic content, frequency of posts) with a customer-friendly style of writing. We want people to be able to find your shop through search engines and other sources such as social media. And then when they read the stories, they build a stronger connection with your shop because it is more personal.
To learn more about NextGear Marketing and our custom blog packages, contact us today and discover the difference for yourself!